Shoulder Tech Stack

Brazilian fashion retailer scaling omnichannel retail and sales conversion

Retail São Paulo 1,001–5,000 employees Founded 1980 Privately Held

Shoulder is a women's apparel brand operating 90+ physical stores across Brazil plus national e-commerce and 1,000+ multi-brand wholesale partners. The company is hiring aggressively in sales (219 roles) and ops (47), with junior roles dominating the intake—a pattern consistent with retail floor expansion. Active projects cluster around store openings, conversion optimization, and omnichannel sales, while pain points center on conversion rates and inventory replenishment, suggesting the core challenge is coordinating supply and demand across fragmented channels.

Tech Stack 11 technologies

Core StackZendesk SAP Excel Vtex VTEX Adobe CorelDRAW PowerPoint WhatsApp Google Workspace Microsoft Office

What Shoulder Is Building

◆Challenges

Increasing conversion rates
Sales conversion
Inventory replenishment
Meeting sales targets
Conversion rate improvement
Retaining inactive customers
Incremental revenue
Supplier negotiation delays
Inefficient procurement process
Inventory management

▲Active Projects

Store campaign events
Sales conversion plan
New store openings
Growth plan for active and inactive base
Omnichannel sales improvement
Product collection development
Governance corporate advancement
Testing roadmap in crm and media
Sales plan development
Digital customer outreach

Hiring Activity

Accelerating310 roles · 150 in 30d

Department

Sales

219

Ops

Support

Logistics

Marketing

Design

Procurement

Finance

Seniority

Junior

226

Mid

Manager

Intern

Senior

Notable leadership hires: Sales Lead

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About Shoulder

Shoulder designs and sells women's apparel in Brazil, positioning itself around quality, comfort, and sophistication across size ranges 34–48. The brand operates through three channels: a direct-to-consumer store network (90+ locations nationwide), an e-commerce platform, and wholesale distribution via 1,000+ multi-brand retailers. Founded in 1980, the company employs over 1,700 people and uses a tech stack anchored in SAP (enterprise resource planning), VTEX (e-commerce platform), and Zendesk (customer support), supplemented by Adobe for creative work and Google Workspace for operations. Sales leadership is actively hiring to support store growth and customer acquisition.

HeadquartersSão Paulo

Company Size1,001–5,000 employees

Founded1980

Hiring MarketsBrazil, South Africa

Frequently Asked Questions

What is Shoulder's tech stack?

Shoulder uses SAP for ERP, VTEX for e-commerce, Zendesk for customer support, Adobe for design, CorelDRAW for graphics, and Google Workspace for productivity. Excel and PowerPoint support operational planning.

How many stores does Shoulder have?

Shoulder operates 90+ company-owned stores across all Brazilian states plus e-commerce and distribution through over 1,000 wholesale retail partners.