Shift Markets Tech Stack

White label crypto exchange infrastructure for brokers and institutions

Financial Services New York 51–200 employees Founded 2009 Privately Held

Shift Markets operates a white label platform business serving financial institutions entering crypto trading. The tech stack is sales and operations-focused (Salesforce, HubSpot, Excel, SQL) rather than engineering-heavy, and hiring is concentrated in finance and sales across emerging markets—a pattern consistent with their operational scaling and geographic expansion goals. Current priorities include LATAM regional growth, liquidity product buildout, and process automation to reduce compliance risk and cycle times.

Tech Stack 10 technologies

Core StackGoogle Ads LinkedIn Ads Zapier HubSpot Salesforce Figma Excel SQL Zoho Unbounce

What Shift Markets Is Building

◆Challenges

Expanding into new and underserved markets
Reduce risk and cycle times
Ensure accuracy and compliance
Predictable inbound demand
Lead scoring optimization
Funnel velocity improvement

▲Active Projects

Grow regional presence in latam
Operational excellence projects (tooling, workflow automation, vendor/process evaluations)
Build, automate, and review daily/weekly cash-flow, reconciliation, and p&l variance reports
Paid acquisition channel optimization
Full-funnel performance improvement
Automation system refinement
Buildout of liquidity business
Design and refine liquidity offerings

Hiring Activity

Accelerating5 roles · 5 in 30d

Department

Finance

Sales

Marketing

Seniority

Mid

Manager

Senior

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About Shift Markets

Shift Markets builds the infrastructure layer for crypto trading platforms, enabling brokers, banks, fintechs, and exchanges to launch trading venues without building from scratch. Founded in 2009 and headquartered in New York, the company has deployed over 200 trading platforms globally. The product suite spans white label exchange software, derivatives infrastructure, market making, payment gateways, and mobile/desktop trading clients. Operations are distributed across Brazil, Malaysia, South Africa, and Mexico, reflecting a push into underserved regional markets.

HeadquartersNew York

Company Size51–200 employees

Founded2009

Hiring MarketsBrazil, Malaysia, South Africa, Mexico

Frequently Asked Questions

What tech stack does Shift Markets use?

Primary stack: Salesforce, HubSpot, SQL, Excel, Figma, Google Ads, LinkedIn Ads, Zapier, Zoho, and Unbounce. Architecture is operationally oriented rather than proprietary-infrastructure focused.

How many trading platforms has Shift Markets launched?

Over 200 trading platforms worldwide since 2009, serving brokers, banks, fintechs, and exchanges as clients integrate crypto and multi-asset products.