Home furnishings and decor brand with vertically integrated design and manufacturing
Serena & Lily is a 200+ person home furnishings brand operating a vertically integrated supply chain from design through retail. The tech stack skews operational—NetSuite, Square, WMS, AutoCAD, SolidWorks—reflecting a products-and-logistics business rather than a software-first one. Active hiring across operations and sales combined with a heavy project load around warehouse slotting, inventory management standards, and safety processes signals scaling fulfillment and supply-chain infrastructure to match multi-channel retail growth.
Notable leadership hires: Safety Lead
Serena & Lily designs and sells home furnishings, bedding, outdoor furniture, rugs, and decor across bedding, bath, outdoor, fabric, and nursery categories. Founded in 2003 and headquartered in Sausalito, California, the company operates as a privately held retailer with roughly 200–500 employees. The business spans design (in-house CAD work), manufacturing, inventory management, and both direct-to-consumer and retail store operations. Recent activity indicates expansion into new store construction alongside operational tightening around warehouse logistics, safety compliance, and purchase-order workflows.
NetSuite for enterprise resource planning, Square for point-of-sale, and a WMS (warehouse management system) for inventory. The company is actively reconciling WMS with general ledger data and working on logical product slotting and inventory organization standards.
AutoCAD and SolidWorks for product design and CAD work, Adobe Creative Suite (Photoshop, Illustrator, InDesign) for visual development. Active projects include CAD modeling of cushions and development of new finishes and color panels.
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