SEAT designs, manufactures, and markets vehicles across the SEAT and CUPRA brands from three production facilities in Catalonia. The company is mid-transformation toward electric vehicles, with €10 billion invested in electrification infrastructure and plans to produce 100% electric models from 2026. The tech stack reveals a traditional OEM foundation (SAP, S/4HANA, MES, PLC controls) paired with emerging security and HR digitalization efforts — hiring is concentrated in security (5 open roles) and HR (3), suggesting internal focus on compliance, cybersecurity, and workforce process automation rather than external product innovation.
SEAT S.A. is a Spanish automotive manufacturer and member of the Volkswagen Group, designing and producing vehicles under the SEAT and CUPRA brand lines. The company operates three manufacturing centres in the Barcelona region and exports more than 80% of its vehicle production to over 70 countries. Current strategic priorities include the transition to electric vehicle production—beginning with 100% electric models at the Martorell plant in 2026—and organizational digitalization across HR, security, and manufacturing operations. With over 13,000 employees, the company manages complex supply chains, multi-site production, and regulatory compliance across European markets.
Active projects include HR process digitalization, AI tools for employee experience, leadership development programs, and MES-ERP integration. Manufacturing focus includes battery workshop setup, taller flow simulations, and new product industrialization.
Headquartered in Martorell, Barcelona, Spain. The company has over 13,000 employees across three production facilities in Martorell, El Prat de Llobregat, and Barcelona.
Enterprise foundation: SAP, S/4HANA, SuccessFactors, Microsoft 365. Manufacturing: MES, PLC controls, Kanban. Analytics: Power BI. Security: Burp Suite, Nmap, Metasploit, Qualys, Tenable, MISP, OpenCTI. HR and HR-tech: SuccessFactors, LinkedIn.
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