Mobile app discovery platform powered by user rewards and performance marketing
Scrambly operates a rewards-driven app discovery platform targeting mobile game and app publishers. The stack is heavily weighted toward mobile measurement (AppsFlyer), paid channels (Google Ads, Microsoft Advertising, YouTube Ads), and analytics (Mixpanel, Amplitude, Looker), with no visible adoption of automation or orchestration tooling — yet the project list and pain points show urgent scaling needs around bid management, budget allocation, and campaign optimization. The sales-heavy hiring mix (11 of 22 roles) suggests a push to onboard new advertisers while grappling with profitability and manual optimization overhead.
Scrambly is a mobile-first platform that connects app and game publishers with users through a rewards-based discovery mechanism. The business model centers on performance marketing: users discover apps aligned with their preferences, publishers acquire customers, and Scrambly captures the margin on user acquisition spend. Founded in 2022, the company operates from Bologna with distributed hiring across Eastern Europe, Southern Europe, and Turkey. Current focus areas include scaling paid search channels, automating campaign management workflows, and diversifying revenue beyond gaming verticals.
AppsFlyer for mobile measurement, Google Ads and Microsoft Advertising for paid channels, Mixpanel and Amplitude for behavioral analytics, and Looker for reporting. No orchestration or workflow automation tools currently in use.
Across Eastern Europe (Poland, Ukraine, Slovakia, Croatia, Serbia, Lithuania), Southern Europe (Spain, Cyprus, Turkey), and China. Hiring velocity is accelerating.
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