Commercial lending platform for small business working capital and equipment financing
SBG Funding finances small businesses through working capital loans, equipment financing, and a proprietary hybrid term loan product. The tech stack reveals a sales-operations-heavy organization: Salesforce + Marketo + HubSpot for demand generation, Five9 for call routing, and Drata for compliance workflows. Hiring is accelerating and concentrated in sales (10 roles), signaling aggressive market expansion; pain points around scaling operational workflows and sales-marketing misalignment suggest the company is outpacing its internal process maturity.
SBG Funding, founded in 2017 and based in New York, provides working capital loans, equipment financing, and hybrid term loans to small and mid-market businesses. The hybrid term loan bridges traditional bank offerings and merchant cash advances, designed to offer faster approval and lower rates than typical merchant cash products while maintaining longer repayment terms and no prepayment penalties. The company operates across the United States with a 51–200-person team, supported by 24/7 customer service. Current growth priorities center on underwriting strategy and operational scaling to meet rising demand.
SBG uses Salesforce for CRM, Marketo and HubSpot for marketing automation, Five9 for contact center operations, Drata for compliance, and standard Microsoft enterprise tools (365, Teams, Azure AD). Darktrace and Huntress provide security monitoring.
SBG Funding is headquartered in New York, NY and hires exclusively in the United States.
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