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Santa Carga Tech Stack

Franchise-scale advertising platform via mobile-charging kiosks across Brazil

IT Services and IT Consulting Duque de Caxias, Rio de Janeiro 11–50 employees Founded 2013 Privately Held

Santa Carga operates a microfranchia model distributing branded phone-charging kiosks with embedded indoor advertising — now in 300+ cities with 960+ units. The stack is sales and marketing-focused (Salesforce, HubSpot, Google/Meta Ads, RD Station) with active hiring concentrated in sales (5 roles) and marketing (2), signaling franchise acquisition and campaign scaling as near-term priorities. Pain points cluster around lead quality (acquisition cost, lifetime value, inactive leads) and franchise onboarding, revealing operational friction in their distributed network model.

Tech Stack 14 technologies

Core StackSalesforce HubSpot Google Ads Meta Ads LinkedIn Ads Google Analytics Meta Business Manager WhatsApp Instagram LinkedIn Meta Excel RD Station Google Sheets

What Santa Carga Is Building

◆Challenges

Performance and engagement
Meeting sales targets
Expanding franchise market
Closing strategic deals
Customer acquisition cost reduction
Lead acquisition maximization
Lead lifetime value increase
Bottlenecks
Customer satisfaction
Inactive leads

▲Active Projects

Represent franchise events
Collaborate with marketing and sdrs
Identify expansion opportunities
Performance campaign management
Acquisition funnel design
A/b testing and scaling
Online training sessions
Media campaign support
Lead capture at trade shows
Crm data cleanup

Hiring Activity

Steady8 roles · 3 in 30d

Department

Sales

5

Marketing

2

Finance

1

Seniority

Junior

4

Mid

4

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About Santa Carga

Santa Carga is a Brazilian microfranchia founded in 2013, headquartered in Duque de Caxias, Rio de Janeiro. The core product is a co-branded kiosk offering free phone charging, Wi-Fi, and indoor media display, installed in high-traffic retail venues (shops, gyms, salons, clinics, condominiums). Franchisees generate revenue through advertising placements on their units while end-users receive a utility service. The company has grown to operate across 300+ municipalities with 960+ franchised installations. It holds ABF (Brazilian Franchising Association) Excellence Seal recognition for two consecutive years and international quality certification from the Latin American Quality Institute.

HeadquartersDuque de Caxias, Rio de Janeiro

Company Size11–50 employees

Founded2013

Hiring MarketsBrazil

Frequently Asked Questions

What is Santa Carga's business model?

Microfranchia distributing phone-charging kiosks with integrated Wi-Fi and indoor advertising screens. Franchisees earn passive revenue from ad displays installed in retail locations (shops, gyms, salons, clinics, condominiums).

How many franchise locations does Santa Carga operate?

960+ franchised units across 300+ cities in Brazil, making it the largest and most-awarded charging-kiosk microfranchia globally per their positioning.

What sales and marketing tools does Santa Carga use?

Salesforce, HubSpot, RD Station, Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, Meta Business Manager, and WhatsApp for franchise acquisition and performance campaigns.