Global fresh produce supplier with 100+ fruits and vegetables across 35 countries
SanLucar is a Valencia-based fresh produce company operating across 10 countries with nearly 5,000 employees and a portfolio spanning fruits, vegetables, smoothies, flowers, and ice cream. The tech stack is heavily weighted toward Microsoft enterprise tools (365, Dynamics Supply Chain, Azure AD, Intune) and Adobe creative suites, with active projects around PIM tools, packaging databases, and AI integration—suggesting the company is maturing supply-chain automation and digital asset management. Hiring is accelerating across operations, marketing, and sales, with a notably high intern ratio (40% of active roles), indicating structured talent pipeline investment alongside operational scaling.
SanLucar grows and distributes fresh produce, operating its own farms and sales infrastructure across Spain, Germany, Austria, Benelux, Italy, Ecuador, South Africa, Morocco, Tunisia, and UAE. The company sources from over 35 countries and supplies retail markets primarily in Germany, Austria, and the Netherlands, with active expansion into Canada, Italy, England, Scandinavia, and Poland. Internal challenges center on inventory and order management—allocation errors, stock imbalances, and timely order fulfillment—and recruitment capacity, with stated pain around external provider reliance and candidate experience. The technology roadmap includes AI system integration, PIM tool implementation, and a centralized packaging database.
Microsoft 365, Azure AD, Dynamics 365 Supply Chain Management, Power BI, Active Directory, Intune, Palo Alto Networks, Cisco, Fortinet, and Adobe Creative Cloud (InDesign, Photoshop, Premiere Pro). Also uses WordPress, Instagram, Meta, TikTok, and LinkedIn.
Headquartered in Puzol, Valencia, Spain with nearly 5,000 employees across offices and farms in Germany, Austria, Benelux, Italy, Spain, Ecuador, Dubai, South Africa, Morocco, and Tunisia.
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