Luxury bathroom and kitchen products distributor across MEA, Europe, and Africa
SANIPEX GROUP is a three-decade-old distributor of bathroom, kitchen, and outdoor living products operating across the Middle East, Europe, and Africa through retail, trade, project, and digital channels. The tech stack reveals a hybrid operational model: Dynamics 365 for ERP and supply-chain visibility, CAD tools (AutoCAD, Revit, SketchUp, DIALux) for architect and designer workflows, and mobile-first development (React Native, Flutter, Swift, Objective-C) for showroom and customer-facing apps. Sales hiring dominates the active pipeline (5 of 11 roles), paired with steady engineering and design capacity—a sales-driven growth posture aligned with their stated challenge of driving sales growth.
SANIPEX GROUP supplies sanitaryware, taps, basins, showers, bathroom furniture, and outdoor living solutions to architects, interior designers, developers, retailers, and private clients. The company operates showrooms in Dubai, Abu Dhabi, and London, with established retail partnerships across 30+ countries. Founded in Dubai in 1995, the business has evolved from a single-office plumbing specialist into a multi-category distributor. Current pain points include cash management, forecasting accuracy, internal controls, and warranty/returns—typical of a wholesale operation scaling across geography and product lines.
Dynamics 365 (ERP and supply-chain management), Magento (digital sales), CAD tools (AutoCAD, Revit, SketchUp, DIALux), and mobile frameworks (React Native, Flutter, Swift) for customer apps.
Dubai, UAE. Founded 1995. Operates showrooms in Dubai, Abu Dhabi, and London with retail partners in 30+ countries across MEA, Europe, and Africa.
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