Direct-to-consumer tights brand scaling via social commerce and influencer channels
Saint Sass is a Berlin-based tights and socks brand built on social-first marketing—their tech stack is pure social + e-commerce (TikTok, Instagram, Shopify, Klaviyo, CapCut, Canva). The hiring mix (8 interns, 2 managers, all in marketing) reveals a lean, content-production-heavy operation scaling customer acquisition through influencer relations and viral video creation rather than traditional wholesale or paid media.
Saint Sass manufactures and sells tights and socks through direct-to-consumer channels, founded in 2021 and headquartered in Berlin. The brand operates as a social-commerce business, with active projects centered on Shopify integration, influencer partnerships, TikTok content, and Klaviyo CRM strategy. Current priorities include expanding affiliate channels, optimizing shop processes, and building global brand visibility. The team is small (2–10 employees) and currently hiring primarily in marketing and operations roles in Germany.
TikTok, Instagram, Shopify, Klaviyo, CapCut, Canva, Adobe Premiere Pro, Meta, Google Sheets, and Excel. Stack emphasizes social video production and e-commerce platform management.
Berlin, Germany. The company was founded in 2021 and currently operates as a public company with 2–10 employees.
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