Saga plc. Tech Stack

UK insurance, holidays and financial services for over-50s market

Financial Services London 1,001–5,000 employees Public Company

Saga is a public financial services and lifestyle company targeting UK consumers aged 50+, spanning insurance, cruises, holidays, and publishing. The tech stack reveals a traditional BI-heavy analytics operation (SQL, R, Python, Tableau, Power BI) now actively adopting Adobe Analytics and Jira—indicating a shift toward centralized marketing analytics and modern project tracking. Current hiring clusters in data (4 roles) and marketing (3), with active projects in pricing models, Adobe Target implementation, and self-serve analytics adoption, suggesting investment in data infrastructure and first-party audience capabilities.

Tech Stack 25 technologies

Core StackPython JavaScript React Angular Next.js Workday Power BI Tableau SQL R HTML CSS Adobe Target Google Lighthouse Excel IBM TM1 Meta Business Suite Hootsuite PowerPoint Meta Instagram LinkedIn YouTube

AdoptingTableau Jira Adobe Analytics

What Saga plc. Is Building

◆Challenges

Growing first party database
Managing pricing data accuracy
Driving commercial value
Budget management cost-effectiveness
Contract management oversight
Maintenance of mechanical electrical plumbing hvac systems
Accurate route planning data
Real-time transport plan adjustments
Improving acquisition and growth
Ensuring compliance with fca consumer duty

▲Active Projects

Pricing model development
Pricing data collection and management
Adobe target implementation
Major works and refurbishment of offices
Environmental reporting and waste recycling
Business rates optimisation
Money newsletter
Money content strategy
End-to-end reporting solutions
Self-serve analytics adoption

Hiring Activity

Accelerating10 roles · 8 in 30d

Department

Data

Marketing

Finance

Logistics

Ops

Research

Seniority

Junior

Mid

Senior

Lead

Manager

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About Saga plc.

Saga has built a 70-year-old brand as the UK's primary provider of insurance, cruises, holidays, and financial services to the over-50s demographic. The company operates across four main business lines: travel and leisure (cruises, holidays), insurance products, personal finance services, and Saga Magazine publishing. With 1,001–5,000 employees based in London, Saga operates as a public company with a focus on customer experience and service quality. Current priorities include growing first-party data assets, improving pricing accuracy and commercial models, and modernizing reporting infrastructure through self-serve analytics and Adobe Target capabilities.

HeadquartersLondon

Company Size1,001–5,000 employees

Hiring MarketsUnited Kingdom

Frequently Asked Questions

What tech stack does Saga use for analytics?

SQL, R, Python, Tableau, and Power BI form the core. Saga is actively adopting Adobe Analytics alongside Jira for project management and implementing Adobe Target for personalization.

What is Saga working on right now?

Priority projects include pricing model development and data management, Adobe Target implementation, self-serve analytics adoption, end-to-end reporting solutions, and a money newsletter and content strategy.