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SABECO - Saigon Beer Alcohol Beverage Corporation Tech Stack

Vietnam's largest brewer scaling digital marketing and CRM infrastructure

Food and Beverage Services Ho Chi Minh City, Ho Chi Minh 10,001+ employees Privately Held

SABECO is a 10,000+ person beverage manufacturer operating across 8 beer product lines in Vietnam. The hiring mix reveals a pivot toward digital: marketing roles (3 open) and sales roles (3 open) dominate the active slate, with seniority skewed senior and managerial — a signal the company is professionalizing commercial operations beyond traditional trade distribution. Pain points around trade spend ROI, outlet penetration, and omnichannel integration suggest SABECO is moving from volume-driven wholesale into data-informed channel strategy.

Tech Stack 10 technologies

Core StackPower BI Salesforce Google Analytics 4 Excel WMS TMS MES ERP TikTok Meta

What SABECO - Saigon Beer Alcohol Beverage Corporation Is Building

◆Challenges

Optimizing trade spend roi
Increasing employee adoption and usage
Minimizing resistance to change
Improving outlet penetration
Enhancing sales-out performance
Navigating local regulatory landscape
Seamless integration of digital initiatives
Cohesive omnichannel approach
Land bank digitalization
Delayed it projects

▲Active Projects

Digital media strategy
Performance marketing channels
Crm strategy & customer lifecycle
Land bank digitalization
360° integrated marketing campaigns
Ai-enhanced creative testing
Product innovation pipeline
Corporate communication strategy
Crisis communication plan
Digital social media presence

Hiring Activity

Accelerating10 roles · 5 in 30d

Department

Marketing

3

Sales

3

Engineering

2

Legal

1

Ops

1

Seniority

Senior

6

Manager

2

Lead

1

Mid

1

Notable leadership hires: Head of Media

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About SABECO - Saigon Beer Alcohol Beverage Corporation

SABECO manufactures and distributes beer products across Vietnam, with 8 active SKUs spanning bottle and can formats. The product portfolio evolved from two initial offerings (Larue and 333) into lines including Saigon Lager, Saigon Export, and Saigon Special across multiple volumes. Operations span production, distribution, and retail partnerships across the Vietnamese market. The company operates with 10,000+ employees and is headquartered in Ho Chi Minh City.

HeadquartersHo Chi Minh City, Ho Chi Minh

Company Size10,001+ employees

Hiring MarketsVietnam

Frequently Asked Questions

What tech stack does SABECO use?

Google Analytics 4, Power BI, Excel, WMS, TMS, MES, ERP, Salesforce, TikTok, and Meta. The stack blends operational systems (WMS/TMS/MES/ERP) with modern analytics (GA4, Power BI) and social media platforms.

What is SABECO working on?

Digital media strategy, performance marketing, CRM and customer lifecycle management, AI-enhanced creative testing, omnichannel campaign integration, land bank digitalization, and product innovation pipeline.