Rotter & Krauss Tech Stack

Optical and hearing-care retailer operating 93 stores across Chile

Retail Santiago, Región Metropolitana 501–1,000 employees Privately Held

Rotter & Krauss operates a vertically integrated optical and hearing-aid business spanning 93 locations across Chile, with over a century of market presence. The hiring mix is overwhelmingly sales-focused (22 of 39 active roles), paired with junior-heavy staffing and active campaigns around store expansion and visual merchandising — a pattern consistent with a retail operator scaling physical footprint and transaction volume rather than product development.

Tech Stack 15 technologies

Core StackAfter Effects Adobe Illustrator Adobe Photoshop Adobe InDesign SAP AutoCAD SketchUp Photoshop Excel TikTok YouTube Twitch CapCut PowerPoint

What Rotter & Krauss Is Building

◆Challenges

Ensuring operational continuity
Expanding store network
Cumplir con las metas de venta
Optimizing sales expenses
Streamlining hiring process
Improving employee development
Employee lifecycle management
Payroll process compliance
Increasing online store traffic
Boosting brand engagement

▲Active Projects

Store openings
Infrastructure improvements
Campaign development
Vitrinismo execution
Visual trade marketing innovation
Monthly influencer campaigns
Social media content production
Asg campaigns
Internal communications plan
Store remodels

Hiring Activity

Decelerating40 roles · 10 in 30d

Department

Sales

Marketing

Healthcare

Ops

Construction

Design

Engineering

Seniority

Junior

Mid

Manager

Intern

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About Rotter & Krauss

Rotter & Krauss manufactures and retails prescription eyeglasses and hearing devices through a geographically dispersed store network spanning Arica to Punta Arenas. The company employs 501–1,000 staff across operations, sales, and support functions in Chile. Current priorities include store-network expansion, infrastructure upgrades, and in-store visual marketing execution. The tech stack centers on SAP for backend operations, Adobe Creative Suite for marketing collateral, and social platforms (TikTok, YouTube, Twitch) for brand engagement.

HeadquartersSantiago, Región Metropolitana

Company Size501–1,000 employees

Hiring MarketsChile

Frequently Asked Questions

What is Rotter & Krauss's store footprint?

Rotter & Krauss operates 93 retail locations across Chile, from Arica in the north to Punta Arenas in the south, selling optical frames and hearing devices.

What tech does Rotter & Krauss use for operations?

The company uses SAP for enterprise operations, Adobe Creative Suite (Photoshop, Illustrator, InDesign) for marketing design, and social platforms including TikTok and YouTube for campaigns.