Rustan Marketing Corporation Tech Stack

Premium brand distributor across beauty, fashion, and lifestyle in the Philippines

Retail Makati City, NCR 5,001–10,000 employees Founded 1964 Privately Held

Rustan Marketing operates a traditional distribution and retail business for global luxury brands across beauty, fragrance, fashion, and home categories—a 60-year-old model built on merchant relationships rather than proprietary technology. The tech stack is Office + basic web (PHP, MySQL, SQL Server), with no cloud or modern analytics tools, and hiring is decelerating across mostly mid-level roles in marketing and sales. Pain points cluster around process fragmentation (lack of standardized SOPs, inefficient workflows, sales reconciliation issues) and growth friction (new brand launches, market expansion, client acquisition), suggesting the company is scaling through people and retail execution rather than operational automation.

Tech Stack 14 technologies

Core StackAdobe Illustrator SketchUp Adobe Photoshop SQL Server MySQL PHP JavaScript Microsoft Office Excel PowerPoint Google Workspace Word Photoshop Visio

What Rustan Marketing Corporation Is Building

◆Challenges

Support growth of newly launched premium skincare brand
Acquiring new clients
Expanding market reach
Overall productivity increase
Sales variance reconciliation
Improving gross profit
Driving brand growth
Partnership strengthening
Inefficient processes across departments
Lack of standardized sops

▲Active Projects

Growth of newly launched premium skincare brand
New systems and sops implementation
Store displays
Window installations
Floor plans
New footwear brand launch
Promotional launches and in-store initiatives
Inventory planning and replenishment

Hiring Activity

Decelerating20 roles · 4 in 30d

Department

Marketing

Sales

Finance

Ops

Engineering

Management

Seniority

Mid

Junior

Senior

Manager

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About Rustan Marketing Corporation

Rustan Marketing Corporation is a Philippines-based distributor and importer of prestigious international brands in beauty, fragrance, fashion, and home products. Founded in 1964, the company operates across the Philippines with 5,001–10,000 employees, handling merchandising, logistics, brand management, and nationwide distribution to retailers and consumers. Current operational focus includes launching new premium skincare and footwear brands, managing store displays and in-store promotions, and improving inventory planning and replenishment. The business model centers on brand stewardship and retail partnerships rather than direct-to-consumer or digital platforms.

HeadquartersMakati City, NCR

Company Size5,001–10,000 employees

Founded1964

Hiring MarketsPhilippines

Frequently Asked Questions

What is Rustan Marketing's tech stack?

Microsoft Office, Excel, PowerPoint, Google Workspace, SQL Server, MySQL, PHP, and JavaScript. The stack is traditional office productivity and basic web infrastructure with no modern analytics, CRM, or cloud data platforms in active use.

What is Rustan Marketing working on?

Product launches (new premium skincare and footwear brands), operational improvements (new systems and SOPs), retail execution (store displays, window installations), and inventory planning—reflecting a focus on scaling brand distribution through physical retail.