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Runnings Tech Stack

Multi-state home, farm, and outdoor retailer with 90 stores across upper Midwest and Northeast

Retail Marshall, MN 1,001–5,000 employees Founded 1947 Privately Held

Runnings operates a 90-store retail footprint across 12 states with a sales-heavy hiring mix (236 of 291 active roles). The tech stack is traditional retail—Magento for e-commerce, UKG for workforce management, Google Ads/Meta for demand generation—paired with pain points in firearms compliance (FFL/ATF regulations), e-commerce conversion, and transportation cost control. Active projects around e-commerce strategy, acquisition integration, and website optimization suggest the company is scaling digital channels while managing the complexity of multi-location inventory and compliance.

Tech Stack 14 technologies

Core StackGoogle Ads Magento Google My Business Microsoft Office Photoshop Excel Outlook Word Horizon TMS UKG LinkedIn Instagram Meta

What Runnings Is Building

◆Challenges

Maintaining compliance with ffl regulations
Increasing online sales
Reducing product losses
Storage space utilization
Record keeping for firearm sales
Preparing for atf audits
Carrier relationship management
Cost-effective transportation
Optimizing ecommerce performance
Cost control through productivity

▲Active Projects

Website optimization
Real estate transaction support
Acquisition integration
Cybersecurity data protection initiatives
E-commerce strategy development
Digital marketing campaigns
Coordinating community support requests
Website content updates
Support marketing & community initiatives
Transportation strategy implementation

Hiring Activity

Accelerating290 roles · 150 in 30d

Department

Sales

236

Ops

21

Logistics

12

Marketing

5

Hardware

3

Retail

3

Support

3

Finance

2

Seniority

Junior

199

Manager

66

Mid

13

Senior

4

Intern

3

Lead

3

Director

2

C-Level

1

Notable leadership hires: Chief Financial Officer, Shipping Lead

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About Runnings

Runnings is a family-owned retailer founded in 1947 and based in Marshall, Minnesota. The company operates 90 stores across 12 states in the upper Midwest and Northeast, serving home, farm, pet, and outdoor recreation segments. With over 3,500 employees, Runnings competes on product selection, local community presence, and service. The business carries sporting goods, tools, lawn and garden supplies, farm equipment, hardware, plumbing and electrical products, and pet supplies. Current operational focus includes managing real estate footprint growth, integrating recent acquisitions, maintaining firearm sales compliance across jurisdictions, and building out e-commerce capabilities.

HeadquartersMarshall, MN

Company Size1,001–5,000 employees

Founded1947

Hiring MarketsUnited States