Classic motorcycle manufacturer expanding EV and digital retail infrastructure
Royal Enfield is a 120+ year-old motorcycle maker shifting toward digital-first retail and electrification. The tech stack reveals a traditional manufacturing backbone (SAP, Oracle, PLM, Creo) paired with emerging 3D visualization tools (Unreal Engine, 3ds Max, V-Ray) — signaling investment in online configurators and CGI product presentation. Active hiring across engineering, design, and data roles, concentrated in India and the UK, tracks with concurrent projects around EV component sourcing, hub expansion, and platform development.
Royal Enfield manufactures mid-sized motorcycles across 60+ countries with 3,000+ retail locations globally. The company operates three manufacturing facilities in Chennai, India, plus five CKD assembly units in Argentina, Brazil, Colombia, Nepal, and Thailand. Royal Enfield is a division of Eicher Motors Limited (publicly listed) and maintains technical centers in India and the UK. Current operational priorities include reducing parts rejection and supply variability, scaling workshop capacity, and launching EV mechanical components — alongside a strategic shift toward digital configurators and online brand presence.
Three state-of-the-art facilities in Chennai, India; five CKD units in Argentina, Brazil, Colombia, Nepal, and Thailand; 3,000+ retail touchpoints across 60+ countries.
Core systems: SAP, Oracle, PLM. Design and visualization: Unreal Engine, 3ds Max, V-Ray, Creo. Analytics and productivity: Power BI, Looker Studio, Python, SQL, Google Workspace and Office 365.
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