Morocco's national airline operating a multi-continent network from Casablanca
Royal Air Maroc operates a 1,000+ employee airline with a tech stack centered on Amadeus (GDS), SAP, and analytics tooling (Power BI, Google Analytics, SEMrush, Ahrefs). Active hiring is heavily weighted toward operations and sales roles, with parallel initiatives to consolidate financial data (dashboards, control tools, financial reference updates) and expand international organic visibility—suggesting a shift from pure GDS-driven bookings toward direct-channel capture and internal data modernization.
Royal Air Maroc is the national flag carrier of Morocco, based in Casablanca. The airline operates a global network across five continents from its Casablanca hub, serving leisure and business travel with a fleet the company regularly modernizes. Core operations rely on Amadeus for reservation management and SAP for enterprise functions, paired with business intelligence and analytics tools for visibility and reporting. The organization is actively scaling operations and sales capacity while tackling internal challenges around inventory shortages, stopover management, and punctuality assurance.
Primary systems: Amadeus (GDS), SAP (ERP), Power BI (analytics). Supporting tools: Google Analytics, SEMrush, Ahrefs (digital visibility), SQL, Python (data work), Excel, Power Query (reporting).
Focus areas include international SEO and organic visibility growth, financial data consolidation and governance, dashboard development, and process redesign to address material delays and inventory shortages.
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