Vertically integrated Brazilian textile manufacturer scaling omnichannel retail
Rovitex operates a vertically integrated textile production facility in southern Brazil, spanning yarn, knit fabrics, and finished garments. The tech stack reveals a manufacturing-operations focus—SAP and TOTVS for ERP, WMS for logistics, Power BI and Tableau for visibility—with emerging digital retail gaps: low e-commerce conversion and omnichannel fragmentation rank high on their pain list, while projects show active work on lookbooks, digital color palettes, and omnichannel integration. Hiring skews toward sales (16 roles) and manufacturing (9), suggesting a push to scale wholesale and direct channels simultaneously.
Rovitex has operated as one of Brazil's established textile groups since 1986, with a fully integrated manufacturing campus in Luís Alves, Santa Catarina. The company produces yarn, knit fabrics, and finished apparel for both wholesale and consumer channels, employing between 1,000 and 5,000 staff across production, design, and commercial functions. Manufacturing and quality control sit at the operational core, supported by ERP systems (SAP, TOTVS) and warehouse management. Current expansion efforts focus on strengthening direct-to-consumer retail through e-commerce and omnichannel store operations.
Core systems include SAP and TOTVS (ERP), Oracle, and WMS for supply chain. Analytics rely on Power BI, Tableau, and Qlik. Design and content teams use Adobe Creative Cloud and Canva; social media content on CapCut and InShot.
Pain points include low e-commerce conversion, omnichannel integration fragmentation, inventory control, and production stoppages. Active projects target these gaps through lookbooks, digital merchandising, and omnichannel strategy work.
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