Multi-location eyewear and hearing aid retailer across northern Germany
ROTTLER operates 110+ optometry and audiology stores across northern Germany as a family-run business now in its third generation. The hiring mix is heavily sales-oriented (141 of 221 active roles), with a secondary focus on healthcare staff and internal training programs—reflecting a retailer scaling service delivery across physical locations. Recent project activity centers on social media and video production (TikTok adoption, content creation for Instagram/YouTube), suggesting a shift toward digital customer engagement alongside in-store operations.
ROTTLER is a family-owned optical and hearing aid retailer founded in 1946 and headquartered in Arnsberg, Germany. The company operates over 110 branded stores across North Rhine-Westphalia, Lower Saxony, and northern Germany, making it one of the largest in its segment. The business model combines in-store optometry and audiology services with a focus on customer experience and staff satisfaction. Current operational scale spans 1,001–5,000 employees and includes internal training programs for optical assistants, reflecting investment in workforce development.
ROTTLER uses SAP and Dynamics 365/NAV for enterprise operations, iPad for in-store workflows, and Adobe Creative Suite (Premiere Pro, After Effects, DaVinci Resolve, CapCut) for content production alongside social platforms (TikTok, Instagram, YouTube).
ROTTLER operates 110+ locations across North Rhine-Westphalia, Lower Saxony, and northern Germany, with headquarters in Arnsberg.
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