ROMMANEL Tech Stack
Brazilian jewelry manufacturer selling gold-plated and steel pieces across 40+ countries
ROMMANEL manufactures over 3,000 jewelry designs in gold-plated and steel finishes, distributed via a consultant-based sales model across 40+ countries. The tech stack is purely business-intelligence and marketing—Google Sheets, Excel, Power BI, Looker, plus Meta, Google, TikTok, and Pinterest ad platforms—with no engineering, product development, or infrastructure tools visible. Hiring is heavily weighted toward sales (62% of open roles), pointing to consultant recruitment and retention as the operational bottleneck; projects and pain points confirm this: rebuilding inactive consultant bases, consultant retention, meeting sales targets, and managing consultant payroll deadlines dominate the roadmap.
Tech Stack 16 technologies
What ROMMANEL Is Building
◆Challenges
- Recomposição de base de consultores inativos
- Retenção de carteira de consultores
- Managing payroll deadlines
- Inventory management
- Ensuring compliance with labor laws
- Meeting sales targets
- Optimizing campaign roi
- Performance indicator tracking
- Order fulfillment
- Rebuilding inactive consultant base
▲Active Projects
- Social media content creation
- Digital and offline marketing campaigns
- Marketing events
- Consolidating demands
- Standardizing suppliers
- Dashboard development for performance tracking
- Real-time order tracking for watch line
- Promoting campaigns
- Rescue former consultants
- Labor lawsuit defense support
