Tire retail and automotive service provider across São Paulo metro
Roma Pneus operates a 50–200-person tire and automotive service business spanning the São Paulo region, with a tech stack built on Windows, Microsoft 365, and WhatsApp Business. Active projects signal a digital shift: ERP migration and e-commerce integration are underway, while the hiring mix—heavy in sales (9) with emerging engineering (4)—reveals a business moving beyond manual operations into data and online channels. Pain points around ERP migration and e-commerce integration confirm infrastructure modernization is top priority.
Roma Pneus is a privately held tire retailer and vehicle maintenance provider founded in 1972, based in São Paulo. The company holds an official dealership status with Goodyear and offers preventive and corrective vehicle maintenance services across the São Paulo metropolitan area. With 51–200 employees and steady hiring, the business spans sales, operations, maintenance, and engineering teams, supported by Microsoft and Google cloud productivity tools. Current initiatives center on ERP system replacement and e-commerce platform deployment.
Primary tools include WhatsApp Business, Microsoft 365, Google Workspace, Windows, Active Directory, and Python. Remote support relies on AnyDesk and TeamViewer.
Active initiatives include ERP migration, e-commerce integration, seasonal promotion campaigns, and post-sale satisfaction programs.
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