Heavy-truck trailer distributor and logistics operator in Brazil
Rodoparaná is a truck-trailer distribution and fleet-services company operating across seven cities in southern Brazil, built on Protheus ERP as its operational backbone. The company is actively migrating Protheus versions while tackling fiscal compliance and inventory control — typical friction points for mid-market logistics operators managing complex tax regimes and multi-location inventory. Hiring is accelerating with a junior-heavy mix, concentrated in finance, suggesting a push to automate accounts payable and tax reconciliation processes.
Rodoparaná was founded in 1994 as an independent operation under Randon leadership, focusing on distribution, sales, and service of trailers and semi-trailers across Paraná state. The company has expanded to seven locations (Curitiba, Cascavel, Cambé, Marmeleiro, Maringá, Paranaguá, Ponta Grossa) and diversified into two adjacent businesses: Timber (heavy equipment distribution for construction, forestry, and mining sectors) and PRTrac (vehicle tracking installation and maintenance). Core revenue streams are equipment sales, aftermarket parts, and logistics/tracking services. Operational footprint spans roughly 500–1,000 employees across sales, service, finance, and logistics functions.
Rodoparaná operates on Protheus, which forms the core of their financial and operational systems. The company is currently managing Protheus version migrations and fiscal-mapping updates.
Rodoparaná operates three divisions: trailer/semi-trailer sales and service (primary), Timber (equipment distribution for forestry and construction), and PRTrac (vehicle tracking services). Combined they serve transport, construction, and mining sectors.
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