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RIXO Tech Stack

Direct-to-consumer contemporary womenswear with hand-painted prints

Apparel & Fashion London, England 11–50 employees Founded 2015 Privately Held

RIXO is a London-based womenswear brand selling direct-to-consumer through owned channels. The stack is heavily weighted toward performance marketing (Google Ads, Meta, TikTok, Pinterest) and design tools (Adobe suite), with Airtable for operations—a lean, brand-first setup typical of high-margin fashion. Active hiring skews toward sales and marketing roles, and the pain-point list (ecommerce optimization, moving paid media in-house, stock availability, returns rate) signals a company scaling volume while attempting to reduce agency dependency and operational friction.

Tech Stack 13 technologies

Core StackGoogle Ads Google Analytics Airtable Adobe Creative Cloud Adobe Illustrator Meta iPhone TikTok Instagram Substack Pinterest YouTube Photoshop

What RIXO Is Building

Challenges

  • Optimising ecommerce performance
  • Moving paid media in-house
  • Optimising stock availability
  • Maximising sales opportunities
  • International growth
  • New market penetration
  • Agency relationship management
  • Ensuring site accuracy and localisation
  • Improving digital processes
  • Reducing returns rate

Active Projects

  • Product launches
  • Boutique outlet opening
  • Brand initiatives
  • Paris showroom events
  • Showroom experience elevation
  • Performance reporting
  • Ongoing ecommerce optimisations
  • Humans of rixo
  • Joy of dressing
  • Rixo’s substack

Hiring Activity

Steady15 roles · 7 in 30d

Department

Sales
8
Marketing
5
Design
1
Engineering
1
Ops
1
Product
1

Seniority

Senior
7
Junior
5
Mid
3
Manager
2
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About RIXO

RIXO designs and sells contemporary womenswear and accessories, founded in 2015 by Henrietta and Orlagh. The brand is known for hand-painted prints and feminine silhouettes marketed around inclusivity and accessible quality. They operate through a direct-to-consumer model with physical showroom events and an expanding ecommerce presence. The company is based in London with a team of 11–50 employees, currently expanding both geographically (Paris showroom, UK and US hiring) and operationally (boutique outlet, performance reporting, digital process improvements).

HeadquartersLondon, England
Company Size11–50 employees
Founded2015
Hiring MarketsUnited Kingdom, United States

Frequently Asked Questions

What is RIXO's tech stack?

Google Ads, Meta, Google Analytics, Adobe Creative Cloud (Illustrator, Photoshop), Airtable, TikTok, Instagram, Pinterest, and YouTube for marketing, design, and operations.

What challenges is RIXO facing?

Ecommerce performance optimization, managing paid media in-house (reducing agency reliance), stock availability, returns reduction, and international market penetration, particularly in Europe.

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