Direct-to-consumer contemporary womenswear with hand-painted prints
RIXO is a London-based womenswear brand selling direct-to-consumer through owned channels. The stack is heavily weighted toward performance marketing (Google Ads, Meta, TikTok, Pinterest) and design tools (Adobe suite), with Airtable for operations—a lean, brand-first setup typical of high-margin fashion. Active hiring skews toward sales and marketing roles, and the pain-point list (ecommerce optimization, moving paid media in-house, stock availability, returns rate) signals a company scaling volume while attempting to reduce agency dependency and operational friction.
RIXO designs and sells contemporary womenswear and accessories, founded in 2015 by Henrietta and Orlagh. The brand is known for hand-painted prints and feminine silhouettes marketed around inclusivity and accessible quality. They operate through a direct-to-consumer model with physical showroom events and an expanding ecommerce presence. The company is based in London with a team of 11–50 employees, currently expanding both geographically (Paris showroom, UK and US hiring) and operationally (boutique outlet, performance reporting, digital process improvements).
Google Ads, Meta, Google Analytics, Adobe Creative Cloud (Illustrator, Photoshop), Airtable, TikTok, Instagram, Pinterest, and YouTube for marketing, design, and operations.
Ecommerce performance optimization, managing paid media in-house (reducing agency reliance), stock availability, returns reduction, and international market penetration, particularly in Europe.
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