Rhino USA, Inc Tech Stack

Powersports accessories brand scaling e-commerce and retail operations

Motor Vehicle Manufacturing Austin, Texas 51–200 employees Founded 2015 Privately Held

Rhino USA manufactures and distributes powersports accessories (motorcycle, off-road, boating gear) through a Shopify-first digital storefront. The tech stack is lightweight—Shopify, Google Analytics, social media, basic financial tools—reflecting a lean, product-focused operation rather than heavy engineering. Current priorities signal rapid scaling: front-end optimization, mobile UX, conversion rate improvements, and expansion into commercial/retail channels alongside the core direct-to-consumer playbook.

Tech Stack 13 technologies

Core StackShopify Google Analytics Adobe Premiere Pro Bill.com TikTok Instagram Meta YouTube CapCut Final Cut Pro Drone Excel Google Sheets

What Rhino USA, Inc Is Building

◆Challenges

Improving conversion rates
Enhancing product discovery
Optimizing mobile ux
Revenue and margin growth
Sku rationalization
Expanding commercial sales channel
Building program from ground up
Growing multi-million-dollar retail portfolio
Inefficient invoice processing
Financial record disorganization

▲Active Projects

Front-end optimization of rhinousainc.com
Landing page development
Theme updates in shopify
Line reviews and assortment changes
New product launches
Pricing and promotion execution
Process improvements for invoice processing
Month-end close process improvement

Hiring Activity

Accelerating5 roles · 2 in 30d

Department

Product

Finance

Marketing

Sales

Seniority

Mid

Senior

Company intelligence

Find more companies like Rhino USA, Inc by tech stack, pain points and active projects

Get started free

About Rhino USA, Inc

Rhino USA is a family-founded powersports accessories brand based in Austin, Texas, established in 2015. The company designs and distributes gear across motorcycling, off-roading, boating, and outdoor recreation verticals, backed by a lifetime warranty model. Operations center on a Shopify e-commerce platform with social-media-driven customer acquisition (TikTok, Instagram, Meta, YouTube) and content production (CapCut, Premiere Pro, Final Cut Pro). The business is now at an inflection point: scaling digital conversion, rationalizing product SKUs, and building out a commercial sales channel to supplement the retail portfolio—all while improving internal financial processes.

HeadquartersAustin, Texas

Company Size51–200 employees

Founded2015

Hiring MarketsUnited States

Frequently Asked Questions

What is Rhino USA's tech stack?

Shopify for e-commerce, Google Analytics for tracking, social platforms (TikTok, Instagram, Meta, YouTube) for marketing, Adobe/Final Cut Pro for video production, and Bill.com for financial management.

What is Rhino USA working on?

Website front-end optimization, mobile UX improvements, Shopify theme updates, new product launches, pricing/promotion strategy, commercial channel expansion, and internal process improvements for invoicing and month-end close.