Electrical distributor scaling sales and logistics with digital-first operations
Rexel USA is a large-scale electrical distributor (10,000+ employees, Dallas-based) moving aggressively into software and digital channels. Active hiring is dominated by sales (193 roles) and logistics (78 roles), with accelerating velocity — a clear signal of growth-stage expansion. The tech stack spans legacy (AS/400, RSLogix, SCADA) and modern cloud (Microsoft 365, Concur, Jira, EDI), and projects reveal a dual push: digital customer adoption and warehouse automation. Pain points center on profitable growth and software delivery speed, not category maturity.
Notable leadership hires: Warehouse Lead
Rexel USA operates as the North American arm of Rexel Group, one of the world's largest electrical distributors. The company supplies electrical components, lighting retrofits, and energy solutions to electricians, contractors, and commercial customers across the US. Operations span warehouse/logistics, field sales, technical design, and supply-chain optimization. The customer base includes commercial, municipal, and alternative-energy segments. Scale is significant — 10,000+ employees and 400+ open roles signal continued expansion into new markets and service lines.
Windows, Microsoft 365, Office suite, ADP (HR), Oracle, AS/400 (legacy backend), Jira, CRM, EDI. For industrial automation: Rockwell Automation, Allen-Bradley RSLogix, Studio 5000, SCADA, PLC/HMI. Recently adopting Concur (expense management).
Digital strategy for customer adoption, warehouse/logistics automation, lighting audits, branch security, EV prospecting, automation service packages, and faster software solution delivery. Profitability and backorder reduction are core operational challenges.
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