REI Tech Stack

Outdoor retail co-op with 10,000+ employees across stores, ecommerce, and gear rental

Retail Seattle 10,001+ employees Founded 1938 Privately Held

REI operates a large-scale retail and ecommerce business for outdoor equipment and apparel, grounded in a co-op ownership model since 1938. The tech stack is enterprise-heavy (SAP, .NET, React, SQL) and the hiring velocity is accelerating—176 roles posted in the last 30 days across sales, operations, and support. Active projects signal internal focus on workflow efficiency (shop processes, store metrics, inventory management) and emerging AI integration in customer service, suggesting the org is modernizing backend tooling while scaling physical retail footprint.

Tech Stack 11 technologies

Core StackSAP Java .NET React Word Excel Outlook Microsoft Access MCP SQL PowerPoint

What REI Is Building

◆Challenges

Improving store metrics
Ensuring compliance with security standards
Inventory management
Improving shop workflow
Productivity increase
Maintaining quality standards
Hr documentation processes
Reducing retail loss incidents
Profitability of a large retail store
Increasing productivity levels

▲Active Projects

Store level shop strategy
Security strategy for special rei events
Shop workflow improvement
Asset protection training
Co-op emergency coordination center
Integration of ai technologies within service desk
Capital reinvestment projects
New store and remodel programs
Predictive analytics for contact volumes
Business continuity program

Hiring Activity

Accelerating300 roles · 180 in 30d

Department

Sales

191

Ops

Support

Security

Logistics

Operations

Product

Construction

Seniority

Mid

124

Junior

Manager

Senior

Director

Notable leadership hires: Regional Director of Stores

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About REI

REI is a member-owned cooperative selling outdoor gear, apparel, rentals, and guided experiences through physical stores and ecommerce. Headquartered in Seattle and founded in 1938, the company operates as a privately held entity with no external shareholders. The scale is significant: 10,000+ employees managing hundreds of store locations, fulfillment, customer support, and asset protection. Projects underway include new store openings, remodels, and capital reinvestment; operationally, the org is addressing inventory control, workflow standardization, and loss prevention across its retail footprint.

HeadquartersSeattle

Company Size10,001+ employees

Founded1938

Hiring MarketsUnited States

Frequently Asked Questions

What is REI's tech stack?

REI uses SAP for enterprise resource planning, .NET and React for application development, SQL for databases, and Microsoft Office tools (Word, Excel, Access, Outlook, PowerPoint) for business operations.

What is REI working on?

Current projects include new store openings and remodels, shop workflow improvements, predictive analytics for contact volumes, integration of AI in customer service, and a co-op emergency coordination center.