Mortgage consortium broker serving Brazilian individuals and businesses
Redesul Consórcios is a small, sales-focused mortgage consortium broker operating in Brazil since 2010. The tech stack is almost entirely productivity and advertising tools (Zoom, Teams, Google Workspace, Meta Ads, Google Ads) with no custom infrastructure visible—typical for a financial services firm of this size. Pain points cluster around sales effectiveness (tracking training impact, qualified lead generation, ad conversion) rather than product development, suggesting the org is prioritizing go-to-market maturity over engineering.
Redesul Consórcios arranges mortgage consortiums for individuals and businesses seeking real-estate financing in Brazil. Based in Chapecó, Santa Catarina, the company operates as a small, lean team. The active project list centers on sales enablement—training program design, institutional collateral, and paid ad creative—reflecting a sales-driven operating model. Current hiring is minimal and focused on junior to mid-level roles in sales, design, and marketing.
The company uses Google Workspace, Microsoft Office, Zoom, Teams, Google Meet, ClickUp, Figma, and Google Analytics for operations. Marketing and sales rely on Meta Ads, Google Ads, Google Tag Manager, and analytics tracking. No custom platforms or infrastructure tools are in use.
Current priorities include sales training program design, paid ad creative development for Meta and Google, institutional materials, and landing page optimization—all focused on improving lead generation and conversion rates.
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