Accounting and advisory firm building automation and industry-specific expertise
Rea is a mid-sized accounting and advisory practice built on Microsoft Azure and Power Platform infrastructure—Python, SQL, Power Automate, Power BI, and Logic Apps form the backbone of their delivery stack. The hiring mix (82% finance/consulting, 3% engineering) and active projects around workflow automation and API integration reveal a services firm systematically automating client engagements rather than building standalone products. Focus areas include tax optimization, business valuation, and vertical-specific advisory (notably dental industry strategy), paired with internal push toward scalable systems and process automation.
Rea is a privately held accounting and business advisory firm headquartered in New Philadelphia, Ohio, with 201–500 employees. The firm provides tax planning, audit, business valuation, payroll services, and profit enhancement advisory across multiple verticals, with particular depth in veterinary and dental practice management. Engagements span state and local tax, financial reporting, and strategic growth consulting. Recent initiatives include development of thought leadership in the dental sector, implementation of accounting system infrastructure, and buildout of API-driven workflow automation to reduce manual process burden across client relationships.
Rea runs primarily on Microsoft Azure (SQL, Functions, App Service, Logic Apps, DevOps), Power Platform (Automate, BI, Apps, Copilot Studio), Python, Docker, Kubernetes, and Git. Client-facing tools include QuickBooks, Office suite, and Adobe Acrobat.
Rea serves multiple verticals with particular expertise in veterinary and dental practices. Projects include strategic growth planning for dental practices, a dedicated dental growth council, and thought leadership content development in the dental sector.
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