Marketing automation and CRM platform for Latin American SMBs and scale-ups
RD Station operates a two-sided automation platform—marketing and CRM tools—serving over 50,000 customers across 60+ countries, with engineering concentrated in Brazil and Latin America. The tech stack reveals infrastructure-heavy investment: Kafka + Pub/Sub for event streaming, TensorFlow + PyTorch + scikit-learn for ML features, and GCP with Vertex AI for model serving. Active hiring skews heavily toward sales (16 open roles) and backend engineering, while pain-point tracking shows focus on churn, lead volume management, and system migration—typical of a maturing platform scaling from monolith to distributed services.
RD Station is a privately held automation platform for marketing, sales, and e-commerce, founded in 2011 and headquartered in Florianópolis, Brazil. The company serves SMBs and scale-ups across Latin America and beyond with integrated marketing automation, CRM, and content/education offerings. With approximately 1,500 employees across Latin America and 50,000+ customers in 60+ countries, RD Station competes in the mid-market digital sales and marketing tools space. The product is built on Ruby on Rails with modern infrastructure (Kafka, GCP, BigQuery) and ML capabilities (TensorFlow, PyTorch, Vertex AI). Current engineering priorities center on backend scalability, system migration, and operational automation.
Ruby on Rails, Kafka, GCP (Vertex AI, BigQuery, Cloud Run), Python, Go, Java, Node.js, React, TensorFlow, PyTorch, and Salesforce. Deploy tooling includes ArgoCD, Jenkins, CircleCI, and Spinnaker.
Over 50,000 customers across more than 60 countries, primarily in Latin America. Founded in 2011, the company operates as a privately held platform serving e-commerce, marketing, and sales segments.
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