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RD Station Tech Stack

Marketing automation and CRM platform for Latin American SMBs and scale-ups

Software Development Florianópolis, Santa Catarina 1,001–5,000 employees Founded 2011 Privately Held

RD Station operates a two-sided automation platform—marketing and CRM tools—serving over 50,000 customers across 60+ countries, with engineering concentrated in Brazil and Latin America. The tech stack reveals infrastructure-heavy investment: Kafka + Pub/Sub for event streaming, TensorFlow + PyTorch + scikit-learn for ML features, and GCP with Vertex AI for model serving. Active hiring skews heavily toward sales (16 open roles) and backend engineering, while pain-point tracking shows focus on churn, lead volume management, and system migration—typical of a maturing platform scaling from monolith to distributed services.

Tech Stack 60 technologies

Core StackRuby on Rails Datadog Kafka Python Go Java Node.js Ruby TypeScript TensorFlow PyTorch scikit-learn Vertex AI BigQuery Salesforce ArgoCD Jenkins CircleCI React Pub/Sub GCP Google Cloud Functions Cloud Run CRM RD Station Marketing RD Station CRM Spinnaker Backstage Browserstack Statsig+23 more
ReplacingProtheus

What RD Station Is Building

Challenges

  • Volume de leads
  • Reducing repeat support tickets
  • Reducing churn
  • Migrating complex systems
  • Scaling backend solutions
  • Retention of mrr
  • Partner growth strategy
  • Operational challenges
  • Operational predictability
  • Evolving core crm engineering

Active Projects

  • Support material creation
  • Outbound strategy execution
  • Platform sustainment and migration of complex systems
  • Outbound sales squad
  • Partner program improvement
  • Scalable backend solutions for data analysis
  • Monthly financial flow automation
  • Controlar exames ocupacionais
  • Backend system development
  • Optimize outbound funnel

Hiring Activity

Accelerating40 roles · 20 in 30d

Department

Sales
16
Engineering
9
Support
6
Ops
3
Healthcare
2
Data
1
Finance
1
Operations
1

Seniority

Mid
15
Senior
14
Junior
6
Manager
2
Staff
2
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About RD Station

RD Station is a privately held automation platform for marketing, sales, and e-commerce, founded in 2011 and headquartered in Florianópolis, Brazil. The company serves SMBs and scale-ups across Latin America and beyond with integrated marketing automation, CRM, and content/education offerings. With approximately 1,500 employees across Latin America and 50,000+ customers in 60+ countries, RD Station competes in the mid-market digital sales and marketing tools space. The product is built on Ruby on Rails with modern infrastructure (Kafka, GCP, BigQuery) and ML capabilities (TensorFlow, PyTorch, Vertex AI). Current engineering priorities center on backend scalability, system migration, and operational automation.

HeadquartersFlorianópolis, Santa Catarina
Company Size1,001–5,000 employees
Founded2011
Hiring MarketsBrazil

Frequently Asked Questions

What tech stack does RD Station use?

Ruby on Rails, Kafka, GCP (Vertex AI, BigQuery, Cloud Run), Python, Go, Java, Node.js, React, TensorFlow, PyTorch, and Salesforce. Deploy tooling includes ArgoCD, Jenkins, CircleCI, and Spinnaker.

How many customers does RD Station have?

Over 50,000 customers across more than 60 countries, primarily in Latin America. Founded in 2011, the company operates as a privately held platform serving e-commerce, marketing, and sales segments.

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