R.brands Tech Stack

Multi-brand lifestyle retailer scaling tactical apparel and sportswear in Brazil

Retail Palhoça, Santa Catarina 51–200 employees Founded 2011 Privately Held

R.brands operates a portfolio of lifestyle brands (INVICTUS, BR FORCE, GALAPAGOS) focused on performance-oriented apparel, now in active expansion of tactical and military textile offerings. The tech stack is retail-conventional (Shopify, SAP, Power BI, Google Analytics) with recent Claude adoption, signaling early AI experimentation. Hiring momentum is steady across product, marketing, and design—mid-level heavy—while current project velocity centers on conversion optimization, site performance, and import automation, suggesting the company is working to scale both product and e-commerce infrastructure simultaneously.

Tech Stack 20 technologies

Core StackPower BI SAP Shopify Google Analytics Figma Adobe InDesign Adobe Illustrator Adobe Photoshop Adobe Premiere Pro Monday.com Trello Excel Microsoft Office InDesign Photoshop Claude TeamViewer AnyDesk Google Workspace Notion

What R.brands Is Building

◆Challenges

Increasing conversion rates
Import flow visibility
Improving fiscal efficiency
Accurate import data
Optimizing budget planning
Improving site speed
Enhancing product discovery
Site performance improvement
Conversion rate improvement
Manter coleções competitivas

▲Active Projects

Development of tactical textile products for police and military uniformization
Shopify store roadmap improvements
Automation of import data processes
Meg indicator implementation
Search & discovery optimization
A/b testing
Site restructuring and pagination
Digital merchandising strategy
Store structural reorganization
Cronograma de desenvolvimento de produto

Hiring Activity

Steady30 roles · 10 in 30d

Department

Marketing

Product

Support

Design

Logistics

Sales

Finance

Seniority

Mid

Junior

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About R.brands

R.brands is a Brazilian house of brands founded in 2011, headquartered in Palhoça, Santa Catarina. The portfolio spans lifestyle apparel brands built around activity-driven positioning, with recent expansion into tactical and military textile products. The company operates a Shopify-powered e-commerce channel alongside direct wholesale and B2B channels. Core operations include product development, digital merchandising, logistics, and import-export processes. The organization is private, mid-sized (51–200 employees), and currently scaling product and marketing teams to support brand growth and site performance improvements.

HeadquartersPalhoça, Santa Catarina

Company Size51–200 employees

Founded2011

Hiring MarketsBrazil

Frequently Asked Questions

What tech stack does R.brands use?

R.brands uses Shopify for e-commerce, SAP for enterprise resource planning, Power BI for analytics, Google Analytics for web tracking, and the Adobe Creative Suite (Photoshop, InDesign, Premiere Pro) for design and content. Recently adopted Claude for AI support.

What is R.brands working on?

Development of tactical textile products for police and military uniforms, Shopify store roadmap improvements, search and discovery optimization, site performance and speed improvements, A/B testing, and automation of import data processes.