Rate is a 5,000+ person mortgage originator headquartered in Chicago, operating across residential lending, refinancing, and jumbo loans under the Guaranteed Rate brand. Active hiring across sales (26 roles), marketing (15), and ops (15)—with accelerating velocity and notable C-suite additions in creative leadership—signals a push into performance marketing and consumer direct channels. The project mix (rate app, consumer direct expansion, cross-sell programs, performance marketing) combined with pain points around app downloads and lead ROI targets indicates Rate is shifting from wholesale/broker-led origination toward retail digital acquisition.
Tech Stack 19 technologies
What Rate Is Building
◆Challenges
- New hire onboarding
- Expanding order volume
- Compliance with federal and state regulations
- Cross-selling to consumers
- Challenging mortgage industry times
- Building consumer direct business
- Increasing app downloads
- Winning more business
- Meeting lead and roi targets
- Monitoring regulatory changes
▲Active Projects
- Integrated marketing campaigns
- Design future-state structure of underwriting department
- Develop state-specific underwriting guidelines
- Performance marketing programs
- Rate app
- Consumer direct business expansion
- Investor certifications and warehouse renewals
- Cross-selling program
- Direct mail strategy across acquisition, retention, recapture, and cross-sell programs
- Test-and-learn roadmaps for offer and creative testing
Hiring Activity
Department
Seniority
Notable leadership hires: Executive Creative Director, Creative Director, Chief Marketing Officer
