Experience management platform serving 19,000+ clients across customer, employee, and product feedback
Qualtrics operates a mature experience management platform with a 22-year customer base spanning retail, government, and healthcare. The tech stack reflects enterprise infrastructure (Salesforce, SAP SuccessFactors, ServiceNow) paired with modern ML tooling (TensorFlow, PyTorch) for predictive analytics. Hiring skews heavily sales-focused (106 sales roles vs. 35 engineering), with decelerating velocity—typical of a category leader in stabilization mode while pursuing expansion into new markets like UKI and deeper penetration within existing customer bases.
Notable leadership hires: Head of Total Rewards, Chief of Staff, Engineering Director, Head of Asia, Product Development Lifecycle Lead
Qualtrics builds software for capturing and acting on experience feedback across customer, employee, and product contexts. The platform serves over 19,000 clients globally, from Fortune 100 enterprises to mid-market organizations across retail, government, and healthcare. The company operates from dual headquarters in Provo, Utah and Seattle, Washington, with 5,001–10,000 employees distributed across 17 countries. Core capabilities include survey tooling, voice-of-customer collection, employee feedback and 360 evaluations, NPS tracking, and brand experience measurement. Current priorities include scaling enterprise deal flow, automating the quote-to-cash workflow, improving customer adoption post-sale, and expanding partner co-selling channels.
Qualtrics runs Salesforce and SAP SuccessFactors for CRM and HR, ServiceNow for IT operations, and NetSuite for finance. Engineering uses Go, Python, Java, Scala, and React; machine learning leverages TensorFlow and PyTorch for predictive modeling.
Qualtrics employs 5,001–10,000 people across 17 countries, with primary offices in Provo, UT and Seattle, WA. Founded in 2002, the company has been operating for over 21 years.
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