First-party data collection platform for interactive marketing campaigns
Qualifio operates a SaaS platform for consumer brands to collect first- and zero-party data through gamified experiences like quizzes, polls, and contests. The tech stack is modern (Node.js, React, PostgreSQL, Elasticsearch) but the pain-point list reveals infrastructure maturity work: refactoring legacy systems, moving toward microservices, and scaling internal IT ops. Hiring is accelerating across marketing and engineering with a new Head of Field Marketing role, indicating a push toward go-to-market expansion in Europe.
Notable leadership hires: Head of Field Marketing
Qualifio is a SaaS platform that enables marketing teams to collect first-party and zero-party data from consumers through interactive campaigns without coding. The product spans 50+ format types—quizzes, games, contests, forms, polls—and integrates with major marketing and data tools while maintaining GDPR compliance. Founded in 2011 and based in Belgium, the company serves over 400 brands across Europe and beyond. The platform is structured around campaign creation and delivery, audience data collection, segmentation, and reporting integrations.
Node.js, React, PostgreSQL, Elasticsearch, NetSuite, Jira Service Management, and Git-based workflows (GitLab/GitHub). The company is replacing Microsoft Office with Google Workspace.
Louvain-la-Neuve, Walloon Region, Belgium. Founded in 2011 and privately held with 51–200 employees.
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