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Presbyterian Villages of Michigan operates 26 senior living communities across Michigan, serving a full spectrum of residential and healthcare needs for seniors. The organization is early-stage on data infrastructure—relying on Office, Excel, Salesforce, and basic BI tools (Power BI, Tableau) with no dedicated data management system—while operations and healthcare departments drive the bulk of hiring. Current project focus clusters around occupancy, compliance (HUD regulations, fair housing), and marketing, with notable pressure on identifying new resident markets and maintaining service funding.
Tech Stack 17 technologies
Core StackSalesforce Google Analytics Power BI Tableau AWS EMR Microsoft Office CRM Excel Outlook Word Publisher PowerPoint Windows ChatGPT Claude Adobe Firefly Microsoft 365
What Presbyterian Villages of Michigan Is Building
◆Challenges
- Ensuring compliance with hud regulations
- Identifying affordable services for residents
- Maintaining funding for service coordination program
- Identify new resident markets
- Maximizing occupancy
- Lack of data management system
- Budgetary performance monitoring
- Compliance with government regulations
- Maintenance and repair scheduling
- Identifying resident and family needs
▲Active Projects
- Resource directory development
- Submitting semi-annual performance reports to hud
- Promotional activities and trade shows
- Care plans/quarterly monitoring
- Distinctive advertising campaigns
- Marketing plan development
- Fair housing compliance training
- Market research studies
- Strategic direction and long-range initiatives
- Developing marketing plan for village
Hiring Activity
90 roles · 25 in 30d
Department
Seniority
Notable leadership hires: Sales and Marketing Director
Company intelligence
