Purolabs Tech Stack

UK supplement brand scaling direct-to-consumer through multi-channel paid social

Wellness and Fitness Services Clapham, England 2–10 employees Founded 2020 Privately Held

Purolabs is a 2–10 person UK supplement brand founded in 2020 now executing a rapid scaling playbook: 143 open marketing roles (24 in the past 30 days, heavily mid/senior weighted) paired with active adoption of TikTok, YouTube, and Make/Zapier automation. The project list—landing page optimization, creative system development, paid social ROAS tuning—and pain-point focus (repeatable creative, CAC reduction, unit economics) signal a classic DTC growth company testing channel expansion while wrestling with operational bottlenecks in project management and conversion efficiency.

Tech Stack 17 technologies

Core StackShopify Google Ads Klaviyo Google Analytics ClickUp Make Zapier n8n Meta Ads Meta TikTok Google Analytics 4 YouTube Google Instagram TikTok Ads YouTube Ads

AdoptingMake Zapier n8n Google Ads TikTok YouTube Google TikTok Ads+1 more

What Purolabs Is Building

◆Challenges

Building repeatable creative engine
Optimising funnels
Scaling project management infrastructure
Scaling ad performance
Lowering customer acquisition cost
Improving ltv
Unit economics
Scaling creative production
Optimizing for profitable growth
Improving conversion rates

▲Active Projects

Landing page strategy
Landing page and funnel optimisation
Conversion rate optimisation
Creative system development
Platform expansion to tiktok, google, youtube
Build project management infrastructure
Customer acquisition & growth initiatives
Paid social campaigns across meta to hit roas and cac targets
Build clickup templates and dashboards
Build templates, dashboards, automations

Hiring Activity

Decelerating140 roles · 25 in 30d

Department

Marketing

136

Seniority

Mid

Senior

Manager

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About Purolabs

Purolabs manufactures and sells capsule-format supplements in the UK, positioning around clean ingredients, GMP-certified production, and simplicity in daily wellness routines. The brand operates a direct-to-consumer model, selling via Shopify with heavy reliance on paid social (Meta, TikTok, YouTube, Google Ads) and email (Klaviyo). The company is UK-headquartered but hiring across 25+ countries, predominantly in marketing roles, suggesting a distributed operations and media-buying team structure.

HeadquartersClapham, England

Company Size2–10 employees

Founded2020

Hiring MarketsUnited Kingdom, South Africa, Czechia, Greece, Philippines, Bulgaria, Brazil, Latvia

Frequently Asked Questions

What tech stack does Purolabs use?

Shopify for e-commerce, Klaviyo for email, Google Ads and Meta Ads for paid social, Google Analytics 4 for measurement, ClickUp for project management, and Make/Zapier/n8n for workflow automation.

What is Purolabs working on?

Multi-channel paid social expansion (TikTok, YouTube, Google), landing page and conversion optimization, creative system development, and internal project management infrastructure to support scaling ad performance and unit economics.