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PUMA Group Tech Stack

Global sports brand managing footwear, apparel, and accessories across 120+ countries

Retail Herzogenaurach 10,001+ employees Founded 1948 Public Company

PUMA is a publicly traded sports brand with 20,000+ employees operating across 120 countries, selling footwear, apparel, and accessories through owned brands (PUMA, Cobra Golf, stichd). The hiring mix is heavily sales-skewed (395 of 617 open roles), with smaller engineering and design teams, reflecting a retail-and-merchandising-first organization. Active adoption of Apache Spark and SAP S/4HANA signals investment in supply-chain analytics and enterprise resource planning — priorities that align with repeated pain points around inventory shrinkage, sales KPI achievement, and loss prevention.

Tech Stack 132 technologies

Core StackTerraform Splunk Jenkins OpenShift Kafka Linux Power BI Adobe Illustrator Adobe Photoshop AutoCAD SketchUp Microsoft Office Azure Azure Landing Zone JBoss Jasper AppDynamics Azure Kubernetes Service Blender Gravity Sketch Clo 3D Keyshot Data Lake Outlook Excel Word PowerPoint Lotus Notes CAD POS+101 more

What PUMA Group Is Building

Challenges

  • Sales performance
  • Meeting sales kpis
  • Meeting sales targets
  • Loss prevention
  • High customer service standards
  • Expense control
  • Meeting sales and profitability goals
  • Inventory shrinkage
  • Sales kpi achievement
  • Reducing inventory shrink

Active Projects

  • Marketing events
  • Global merchandising strategy
  • Marketing initiatives
  • Seasonal launch calendar development
  • New store openings
  • Loss prevention education programs
  • Seasonal store campaign
  • Loss prevention program
  • Inventory management
  • Smu

Hiring Activity

Steady600 roles · 260 in 30d

Department

Sales
395
Product
47
Marketing
46
Finance
20
Ops
19
Engineering
18
Design
14
Logistics
10

Seniority

Junior
250
Mid
145
Senior
86
Manager
67
Intern
30
Lead
17
Director
10
C-Level
1

Notable leadership hires: Head of Finance, Digital Wholesale Lead, Director Sales, Project Lead Strategic Initiatives, Marketing Head

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About PUMA Group

PUMA designs and sells performance and sportstyle products globally, with iconic heritage products like the Suede and Speedcat. The company distributes through retail channels across 120+ countries and operates multiple owned brands under the PUMA Group umbrella. Current operational focus centers on seasonal launch cycles, new store expansion, global merchandising strategy, and inventory management. Internal challenges cluster around meeting sales and profitability targets while managing inventory shrinkage and loss prevention — suggesting retail-execution and supply-chain visibility are core operational levers.

HeadquartersHerzogenaurach
Company Size10,001+ employees
Founded1948
Hiring MarketsJapan, Canada, United States, Germany, Italy, Philippines, Malaysia, France

Frequently Asked Questions

What is PUMA's tech stack?

PUMA uses Azure cloud infrastructure (including AKS and Landing Zones), Kafka for data streaming, AppDynamics and Splunk for monitoring, Jenkins and Terraform for infrastructure-as-code, along with Jasper and Power BI for analytics. Design tools include Blender, Clo 3D, Gravity Sketch, and AutoCAD.

What technologies is PUMA adopting?

PUMA is actively adopting Apache Spark and SAP S/4HANA, indicating investment in big-data analytics and enterprise resource planning to address supply-chain and inventory challenges.

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