FT Fitness Technology GmbH Tech Stack

Direct-to-consumer calisthenics equipment brand with global distribution

Sporting Goods Manufacturing München 11–50 employees Founded 2016 Public Company

FT Fitness Technology operates Pullup & Dip, a D2C e-commerce brand selling bodyweight-training accessories across 70+ countries. The tech stack is lightweight (Shopify + Google Ads/Analytics) and the project list is heavily weighted toward conversion optimization, A/B testing, and creative performance—revealing a marketing-driven operation focused on improving unit economics rather than product innovation. Hiring has decelerated to one open role in the past month, with current focus on senior marketing and ops positions.

Tech Stack 13 technologies

Core StackShopify Google Ads Meta Ads DaVinci Resolve Instagram Meta YouTube TikTok Excel Google Analytics 4

AdoptingHTML/CSS

What FT Fitness Technology GmbH Is Building

◆Challenges

Conversion rate improvement
Shop performance optimization
Checkout process streamlining
Scaling media spend
Optimizing funnel for profitability
Budget allocation across channels

▲Active Projects

Social media video content creation
Creative concept development for brand promotion
Landing page optimization
A/b testing rollout
Shop performance optimization
Performance strategy development
Campaign and promo planning
Creative performance testing framework
Video shoot production

Hiring Activity

Decelerating6 roles · 1 in 30d

Department

Marketing

Ops

Product

Seniority

Senior

Intern

Junior

Mid

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About FT Fitness Technology GmbH

FT Fitness Technology (trading as Pullup & Dip) designs and distributes bodyweight-training accessories—pull-up bars, dip stations, resistance bands, and similar equipment—to individual athletes and training enthusiasts worldwide. The company operates a D2C model through e-commerce, with products in use across 70+ countries. Headquartered in Munich with a 15-person team split between office and warehouse operations in Allgäu and Munich, the company handles its own manufacturing, fulfillment, and direct customer sales. Current operational challenges center on checkout friction, media-spend efficiency, and funnel profitability optimization.

HeadquartersMünchen

Company Size11–50 employees

Founded2016

Hiring MarketsGermany

Frequently Asked Questions

What tech stack does Pullup & Dip use?

Shopify for the storefront, Google Ads and Meta Ads for performance marketing, Google Analytics 4 for tracking, Instagram/TikTok/YouTube for social distribution, and DaVinci Resolve for video production.

How many countries does Pullup & Dip ship to?

Products are in use across 70+ countries, indicating global distribution reach through direct-to-consumer e-commerce channels.