ProperExpression Tech Stack

Performance marketing agency combining SEO, SEM, and RevOps for revenue impact

Marketing Services Washington DC, DC 11–50 employees Privately Held

ProperExpression is a 11–50-person performance marketing agency in Washington DC running a stacked MarTech operation: HubSpot, Semrush, Ahrefs, Google Analytics/Ads, LinkedIn/Meta/Bing Ads, plus AI content tools (ChatGPT, Jasper, Perplexity). The hiring surge is entirely in-house marketing (9 roles, mostly senior/mid-level), not sales or ops — signaling internal capacity-building to handle multi-channel campaign delivery rather than new client acquisition.

Tech Stack 27 technologies

Core StackHubSpot Google Analytics Google Ads LinkedIn Ads Meta Ads ClickUp Asana Monday.com Wrike Jira WordPress Semrush Google Search Console Google My Business Bing Ads Excel Google Tag Manager SEMrush Ahrefs Sitebulb Screaming Frog Surfer SEO Looker Studio ChatGPT Google Bard Perplexity Jasper

What ProperExpression Is Building

◆Challenges

Middle person between clients and internal teams
No real ownership over outcomes
Balancing team capacity vs client scope

▲Active Projects

Predictable, scalable growth engines across channels
Client delivery and communication
Predictable scalable growth engines
Next phase of the firm

Hiring Activity

Accelerating10 roles · 7 in 30d

Department

Marketing

Seniority

Senior

Mid

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About ProperExpression

ProperExpression delivers growth marketing across SEO, SEM, content, and paid channels for mid-market clients. The firm operates a full-stack performance model combining strategy (go-to-market, product marketing) with execution and RevOps alignment to tie campaigns directly to client revenue. Based in Washington DC with a team of 11–50, they're actively hiring marketing specialists across the US, Belgium, and South Africa. Current priorities center on scaling delivery infrastructure, clarifying internal ownership structures, and managing the friction between client scope and team capacity.

HeadquartersWashington DC, DC

Company Size11–50 employees

Hiring MarketsUnited States, Belgium, South Africa

Frequently Asked Questions

What marketing tools does ProperExpression use?

HubSpot, Semrush, Ahrefs, Google Analytics, Google Ads, LinkedIn Ads, Meta Ads, WordPress, ChatGPT, Jasper, Looker Studio, and ClickUp/Asana/Monday for project management.

What does ProperExpression specialize in?

SEO, SEM, content marketing, product marketing, and go-to-market strategy, unified under a performance marketing and RevOps methodology focused on measurable revenue impact.