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Prolog App | Gestão de Frotas Tech Stack

Fleet and tire management software for Latin American logistics operators

IT Services and IT Consulting Palhoça, Santa Catarina 51–200 employees Founded 2016 Privately Held

Prolog builds software for fleet and tire lifecycle management, serving over 1,000 logistics operations across Brazil and into Africa and Paraguay. The hiring mix skews heavily toward sales and marketing (9 of 13 active roles) with minimal engineering velocity, indicating a mature product in growth-stage go-to-market rather than active feature development. Stack is Java/Spring/PostgreSQL with heavy reliance on HubSpot, RD Station, and manual content tools (CapCut, Canva, Adobe Express), suggesting marketing-led positioning but potential operational friction in automation.

Tech Stack 24 technologies

Core StackJava PostgreSQL HubSpot Figma Canva Google Analytics Meta Ads ClickUp Spring Boot Git LinkedIn Recruiter Gmail Google Docs Google Sheets LinkedIn WhatsApp RD Station CapCut Adobe Express Meta YouTube Studio TikTok SQL Notion

What Prolog App | Gestão de Frotas Is Building

◆Challenges

Inefficiency in fleet operations
Optimizing marketing spend
Improving conversion rates
Maximizing roi
Inefficient recruitment processes
Improving sales process efficiency
Inefficiency in fleet management
Low lead quality
Operational inefficiency in hardware production
Inconsistent qulture adoption

▲Active Projects

Improving sales playbooks
Seo optimization
Pipeline forecasting accuracy improvement
Field sales strategy for oeste de pr
Marketing automation flows
Content strategy
Multichannel editorial calendar
Content production and publishing
Partner management with creators and influencers
A/b testing framework

Hiring Activity

Decelerating15 roles · 2 in 30d

Department

Sales

5

Marketing

4

HR

2

Engineering

1

Ops

1

Seniority

Senior

7

Mid

5

Manager

1

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About Prolog App | Gestão de Frotas

Prolog develops fleet management software focused on tire and maintenance optimization since 2016. The platform targets logistics and transportation operators who need to reduce maintenance costs, tire wear, and fuel consumption while standardizing fleet processes. Deployed across nearly all Brazilian states plus South Africa and Paraguay, the product serves mid-market fleet operations. The company is privately held, 51–200 employees, headquartered in Palhoça, Santa Catarina, and operates as a Brazilian-originated, regionally expanding vendor.

HeadquartersPalhoça, Santa Catarina

Company Size51–200 employees

Founded2016

Hiring MarketsBrazil

Frequently Asked Questions

What tech stack does Prolog App use?

Java, Spring Boot, PostgreSQL, and Git for core infrastructure. HubSpot for CRM, RD Station for marketing automation, and Figma/Canva/Adobe Express for content creation and design assets.