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PRISA Tech Stack

Media and education publisher scaling data infrastructure across Hispanic markets

Media Production Madrid, Comunidad de Madrid 5,001–10,000 employees Privately Held

PRISA operates a GCP-native data stack—BigQuery, Airflow, Vertex AI, Dataform—actively modernizing their platform while wrestling with cost optimization and production ML deployment. The tech mix (Pub/Sub, Dataplex, AlloyDB) signals a shift toward real-time event architecture, but the repeating pain point around data platform scaling and automation suggests they're outgrowing their current orchestration model. Hiring velocity is accelerating with data and engineering roles leading the charge.

Tech Stack 31 technologies

Core StackBigQuery Apache Airflow Terraform Vertex AI Python Power BI GCP Composer Pub/Sub Dataform Google Cloud Functions GCS VPC Dataplex AlloyDB BigQuery ML SQL Microsoft 365 Excel CAD Oscilloscope IAM AWS KMS DLP Google Search Console Semrush Screaming Frog Adobe Analytics HTML CSS+1 more

What PRISA Is Building

◆Challenges

Scaling data platform
Optimizing data lake costs
Modernizing data platform
Radio growth challenge
Budget compliance challenge
Automation of data platform

▲Active Projects

Modernizing data platform
Enabling production ml deployments
Data platform as a product
Communication integration project
Special event coverage infrastructure
Content strategy development for events and current affairs
Seo training for native english writers

Hiring Activity

Accelerating8 roles · 5 in 30d

Department

Data

2

Marketing

2

Engineering

1

Finance

1

Sales

1

Support

1

Seniority

Mid

4

Senior

2

Junior

1

Manager

1

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About PRISA

PRISA is a Spanish media and education conglomerate operating across 22 countries with content brands in news (EL PAÍS), radio (Cadena SER, LOS40, W Radio), sports (AS), and K–12 education (Santillana). The company reaches millions through traditional broadcast and digital channels, with particular strength in Hispanic-speaking markets, including a growing presence in the US. Their 5,001–10,000 person workforce spans production, distribution, advertising, and technology operations. Current work centers on data platform modernization—including production ML deployments and cost optimization—alongside content strategy and infrastructure for live event coverage.

HeadquartersMadrid, Comunidad de Madrid

Company Size5,001–10,000 employees

Hiring MarketsSpain

Frequently Asked Questions

What tech stack does PRISA use?

GCP-dominant: BigQuery, Apache Airflow, Composer, Vertex AI, Dataform, Pub/Sub, Dataplex, AlloyDB. Analytics and content tools include Power BI, Adobe Analytics, Google Search Console, Semrush. Python and SQL for transformation and modeling.

What is PRISA working on technically?

Modernizing their data platform, enabling production ML deployments, building data platform as a product, automating data workflows, and infrastructure for live event coverage and content strategy.