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Primo Brands Tech Stack

North American branded water and beverage distributor with direct-to-consumer dispensers

Food and Beverage Services Tampa, Florida 10,001+ employees Public Company

Primo Brands is a 10,000+ person beverage and water distributor operating a portfolio of national and regional brands (Poland Spring, Pure Life, Arrowhead, Deer Park, Zephyrhills) across 150,000+ retail outlets plus direct-to-consumer water delivery and refill networks. The hiring mix—dominated by ops, logistics, and manufacturing roles with minimal engineering headcount—reflects a capital-and-supply-chain-intensive business; active projects span equipment upgrades, preventative maintenance, and waste reduction, while documented pain points cluster around downtime reduction, inventory accuracy, and dock utilization—all signals of a company optimizing physical distribution and factory throughput.

Tech Stack 27 technologies

Core StackSAP Allen-Bradley ADP Power BI Salesforce CMMS PLC Excel Word Outlook Microsoft Office WMS Husky Windows SharePoint Circana SuccessFactors Zebra PowerPoint ERP Teams PLCs TMS HMI POS SAP Extended Warehouse Management

What Primo Brands Is Building

Challenges

  • Reducing equipment downtime
  • Support increased customer demand during busy season
  • Inventory level management
  • Ensuring safety compliance
  • Implementing lean manufacturing
  • Delivery inefficiencies
  • Inventory accuracy
  • Maintenance effectiveness improvement
  • Identifying processing waste reduction opportunities
  • Low dock utilization

Active Projects

  • Tpm implementation
  • Equipment upgrades or installations
  • Preventative maintenance program
  • Processing waste reduction projects
  • Rebuilds and installations
  • Capital projects execution
  • Retrofits and fabrication
  • Project work installation
  • Maintenance investment plan
  • Vertical integration rfp plans

Hiring Activity

Accelerating550 roles · 290 in 30d

Department

Ops
162
Logistics
157
Manufacturing
144
Sales
49
Engineering
13
Support
9
Finance
8
Operations
8

Seniority

Junior
329
Mid
148
Senior
33
Manager
22
Lead
20
Director
6
Intern
2

Notable leadership hires: Production Lead, Technical Lead, Operations Team Lead, Plant Director, Compensation Director

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About Primo Brands

Primo Brands manufactures and distributes branded water and beverages across North America, with market coverage in all U.S. states and Canada. The company sells through three primary channels: traditional retail (mass food, convenience, drug, wholesale), foodservice, and direct-to-consumer via its Water Direct, Water Exchange, and Water Refill businesses. The portfolio spans purified water, flavored beverages, and water dispensers sold and serviced at approximately 26,500 retail locations. The operation spans production facilities, distribution logistics, and recurring subscription-style revenue from home and business water delivery. Headquarters in Tampa, Florida.

HeadquartersTampa, Florida
Company Size10,001+ employees
Hiring MarketsUnited States, Canada, Brazil

Frequently Asked Questions

What is Primo Brands' tech stack?

Primary systems: SAP ERP, Salesforce CRM, SuccessFactors HR, ADP payroll, plus warehouse management (SAP Extended Warehouse Management), transportation management (TMS), manufacturing control (PLC, HMI, Allen-Bradley), retail analytics (Circana), and business intelligence (Power BI).

Where does Primo Brands hire employees?

United States, Canada, and Brazil. Leadership roles include Production Lead, Plant Director, Operations Team Lead, and Compensation Director.

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