Primer Group of Companies Tech Stack

Premium brand retailer and distributor across Southeast Asia and beyond

Retail Manila 1,001–5,000 employees Founded 1985 Privately Held

Primer Group operates a multi-brand retail and distribution network spanning over 450 stores across Southeast Asia and beyond, anchored by a classic enterprise stack (SAP, Oracle, Dynamics 365, Salesforce) plus modern BI tools (Power BI, Tableau, Looker Studio). Active hiring is sales and marketing-led (30 of 48 roles), while projects cluster heavily around inventory optimization, merchandising, and early-stage AI adoption in buying workflows—revealing a company prioritizing operational efficiency and margin improvement across a sprawling, geographically distributed store footprint.

Tech Stack 19 technologies

Core StackPython Power BI Tableau SAP Oracle Dynamics 365 Salesforce HubSpot SQL R Microsoft Office Excel Word PowerPoint CCTV Looker Studio Meta Google Facebook Blueprint

What Primer Group of Companies Is Building

◆Challenges

Minimizing store expenses
Inventory variances and losses
Inventory replenishment
Optimizing product mix and profitability
Optimizing inventory allocation
Inventory management
Defective store equipment
Sales discrepancies
Inventory aging
Budget compliance monitoring

▲Active Projects

Store visual merchandising
Digital marketing campaigns
Periodic store inventory count
Erp implementation of the bu
Key brand initiatives
Ai tools integration into buying workflow
Local store marketing
Brand/marketing-initiated activities
Automated vendor performance tracking system
Principal sourcing risk assessment system

Hiring Activity

Accelerating50 roles · 30 in 30d

Department

Sales

Marketing

Finance

Ops

Data

Audit

Engineering

Merchandising

Seniority

Senior

Mid

Junior

Manager

Lead

Company intelligence

Find more companies like Primer Group of Companies by tech stack, pain points and active projects

Get started free

About Primer Group of Companies

Primer Group, founded in 1985 and headquartered in Manila, distributes and retails over 150 premium consumer brands across outdoor, travel, footwear, fashion, action sports, wellness, and urban lifestyle categories. The company also operates industrial divisions in printing, air conditioning, and graphic design services. With over 3,500 employees and a presence in the Philippines, Indonesia, Japan, Malaysia, Singapore, and Taiwan, Primer operates one of the region's largest premium brand retail networks. The company serves both consumer retail channels and B2B distribution to third-party partners.

HeadquartersManila

Company Size1,001–5,000 employees

Founded1985

Hiring MarketsPhilippines

Frequently Asked Questions

What is Primer Group's tech stack?

Primer uses SAP and Oracle for enterprise operations, Dynamics 365 for CRM, Salesforce for sales, Power BI and Tableau for analytics, and Google/Meta for digital marketing. Python and R support data analysis and reporting.

Where does Primer Group operate?

Primer operates over 450 stores across Southeast Asia and beyond, with headquarters in Manila and presence in the Philippines, Indonesia, Japan, Malaysia, Singapore, and Taiwan. Current hiring is concentrated in the Philippines.