Fuel distributor across Brazil's South and Southeast regions
Grupo Potencial operates a fuel distribution network spanning 2,000+ municipalities across Brazil's South and Southeast, with 100+ branded stations plus independent and commercial accounts. The tech stack—SAP, SQL Server, Oracle, Modbus, and specialized transport management systems—reflects a logistics-heavy operation running on legacy enterprise systems. Active hiring across ops, logistics, and manufacturing, combined with projects targeting SAP improvements, maintenance management, and inventory reconciliation, signals effort to reduce operational friction in a capital-intensive business where equipment downtime and billing accuracy directly impact margins.
Notable leadership hires: Laboratory Lead
Potencial Petróleo was founded in 1994 in Araucária (Curitiba metropolitan area) and has since expanded across five Brazilian states: Paraná, Santa Catarina, Rio Grande do Sul, São Paulo, and Minas Gerais. The company operates both branded fuel stations and supplies independent retailers and large commercial consumers. With 201–500 employees and headquarters in Curitiba, the business model centers on operational simplicity, low-cost station deployment, and reliable supply chain execution. Current focus areas include SAP system optimization, maintenance management implementation, inventory control, and billing process streamlining.
Enterprise systems: SAP, SQL Server, Oracle. Specialized: Modbus (industrial monitoring), TMS (transport management). Security: Trend Micro, Kaspersky, Symantec. Database: MySQL, Firebird. Core infrastructure: Linux, Active Directory, Excel.
SAP system improvements, maintenance management system implementation, inventory discrepancy resolution, billing process optimization, equipment failure diagnosis, condition monitoring, and FMEA analysis. Focus is on reducing downtime and delivery variability.
Other companies in the same industry, closest in size