Leading Brazilian tile and ceramic retailer scaling operations and compliance
Portobello is Brazil's largest tile and ceramic retailer, operating across 1,000+ employees with a finance-heavy hiring mix (11 open roles) and manufacturing backbone (9 roles). The project portfolio reveals internal maturity challenges: active work on ERP upgrades, tax reform compliance, workplace health programs, and process automation—coupled with stated pain points around regulatory implementation and workplace safety—suggests a mid-scale operator focused on operational tightening rather than innovation velocity. Tech stack (Oracle, SAP, TOTVS, Power BI, Salesforce) reflects traditional retail-manufacturing infrastructure with no major adopting signals.
Portobello Grupo has operated as a publicly listed company since 1979 and holds the market-leading position in Brazilian tile and ceramic retail. Headquartered in Tijucas, Santa Catarina, the company serves both direct retail and wholesale channels with porcelain and ceramic products. Operations span manufacturing, distribution, and design-forward retail under the Portobello and Pointer brands. Current organizational focus centers on digital transformation, international expansion, workplace compliance, and supply-chain efficiency.
Core enterprise systems: Oracle, SAP, TOTVS (Brazilian ERP), Dynamics 365. Analytics and visualization: Power BI, Tableau, Qlik. Operational tools: Salesforce (CRM), Jira, Microsoft Project. Creative: Adobe suite (Photoshop, Illustrator, InDesign).
Active initiatives: ERP upgrades, tax reform and incentive management, workplace health and safety programs, process automation and regulatory compliance implementation, LMS content development, annual budgeting cycles.
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