Southeast European sports nutrition brand with retail and direct-to-consumer reach
Polleo Sport operates a vertically integrated fitness supplement business across retail, wholesale, and e-commerce in Southeast Europe. The tech stack reveals a marketing and operations-first playbook: Mailchimp, Klaviyo, and HubSpot drive customer engagement, while Excel-heavy workflows and IFS ERP suggest manual cost tracking and reporting gaps — a pattern reinforced by active pain points around profitability insight and channel-level cost control. The hiring mix is sales-heavy (7 roles) with scattered engineering (2) and product (2), indicating growth through distribution and brand expansion rather than platform innovation.
Polleo Sport is a privately held sports nutrition company founded in 2008 and headquartered in Zagreb, Croatia. The business spans three channels: retail stores, wholesale partnerships, and direct e-commerce. The product portfolio includes proprietary brands (Zoe, Polleo) alongside private-label formulations. The company serves fitness enthusiasts and athletes across Southeast Europe with protein powders, supplements, and performance nutrition. Current strategic focus includes opening new retail locations, optimizing in-store merchandising and planogram execution, and scaling multi-channel marketing campaigns.
Polleo Sport uses Mailchimp and Klaviyo for email and SMS marketing, HubSpot for CRM, Excel and Google Sheets for analytics, Adobe Creative Suite (Photoshop, InDesign, Premiere Pro) for content, and IFS for enterprise resource planning.
Polleo Sport has 201–500 employees and is headquartered in Zagreb, Croatia.
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