Premium electric vehicle manufacturer scaling production and retail operations globally
Polestar manufactures high-performance electric vehicles from a 1,001–5,000-person base in Sweden, now executing a multi-geography expansion (15 hiring countries across Europe, North America, Asia-Pacific, and Australia). The project slate reflects classic automotive-scale-up tension: simultaneous product launches (Polestar 3), retail infrastructure buildout (new showspaces), supply-chain hardening (parts backorder reduction, pre-owned inventory optimization), and customer experience layers (home charging rollout, energy-credit partnerships). Hiring is accelerating across support, sales, and marketing—typical of a brand in transition from niche to volume.
Polestar is a public electric vehicle manufacturer headquartered in Göteborg, Sweden, founded in 2017. The company designs and manufactures performance-oriented EVs for the consumer market, supported by a tech stack anchored in Salesforce (CRM, Marketing Cloud), Workday (HR/payroll), and analytics platforms (Google Analytics, Power BI). Active operations span product development, dealer and fleet sales channels, after-sales support, and customer acquisition. Current strategic priorities include scaling production capacity, expanding the retail footprint into new markets, optimizing pre-owned vehicle programs, and integrating charging and energy services into the customer proposition.
Polestar uses Salesforce (core CRM and Marketing Cloud), Workday (HR and payroll), Google Analytics and Power BI (analytics), Jira (project management), and supporting tools including Genesys (customer service), Sprinklr (social/engagement), and Mailchimp (email). Python is in use for data/automation work.
Key initiatives include the Polestar 3 launch, expansion of home recharging solutions, development of a pre-owned vehicle program, opening new retail spaces in multiple markets, fleet administration capabilities, new-model training programs, and energy-credit partnerships with external providers.
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