Penske Media Corporation Tech Stack

Multi-brand media and entertainment company with global reach and event portfolio

Media Production Los Angeles, CA 1,001–5,000 employees Founded 2003 Privately Held

Penske Media operates a constellation of 15+ editorial and lifestyle brands (Variety, Rolling Stone, The Hollywood Reporter, Billboard, Deadline, and others) alongside owned cultural events like SXSW and Life is Beautiful. The tech stack is heavily weighted toward Adobe creative tools, social distribution, and WordPress publishing — typical of a content-first organization.

Tech Stack 59 technologies

Core StackAdobe Premiere Pro Zoom Adobe Creative Cloud Figma WordPress Adobe Photoshop Salesforce Canva After Effects Procore Smartsheet Runway Adobe After Effects Instagram Meta Twitter YouTube Snapchat TikTok Excel PowerPoint Keynote Adobe Bridge Adobe Lightroom Scrum Kanban Word Bluebeam Microsoft Project Microsoft Office+28 more

What Penske Media Corporation Is Building

◆Challenges

Navigating complex international tax environment
Ensuring tax compliance
Securing external funding
Managing operational tax risks
Inventory management
Growth of commerce business
Scaling ai video production across brand portfolio
P&l management within budget
Activating new revenue opportunities
Expanding into new consumer industries

▲Active Projects

Social media engagement strategy
360 brand partnership programs
Strategic advertising partnerships
Sxsw & dcp programming
Cause-driven media campaigns
Bahamas island sustainability project
Corporate tax compliance and administration
Women in music
Ai video production workflow implementation
Event sponsorship ideation

Hiring Activity

Accelerating80 roles · 45 in 30d

Department

Marketing

Sales

Media

Finance

Ops

Design

Engineering

Events

Seniority

Senior

Mid

Director

Junior

Manager

Staff

C-Level

Notable leadership hires: Creative Director, Sales Director, Licensing Director, Editorial Director, Associate Director

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About Penske Media Corporation

Penske Media Corporation is a Los Angeles and New York-headquartered media company operating 1,001–5,000 employees across 14+ countries. Founded in 2004, the company has built a portfolio of award-winning publications spanning entertainment, music, fashion, art, and lifestyle verticals, each with distinct editorial voices and audience bases. Revenue is generated through digital advertising, sponsored content, events, and licensing. The organization is actively scaling marketing and sales functions, with 46 roles posted in the last 30 days; current pain points include international tax compliance, inventory management as the commerce business grows, and the operational challenge of scaling AI-assisted video production across its brand portfolio.

HeadquartersLos Angeles, CA

Company Size1,001–5,000 employees

Founded2003

Hiring MarketsUnited States, Peru, Canada, United Kingdom, Bahamas

Frequently Asked Questions

What is Penske Media's tech stack?

Primary tools: Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Lightroom, Bridge), Figma, WordPress, Canva, Salesforce, and social platforms (Instagram, Meta, YouTube, TikTok, Twitter). Project management relies on Scrum, Kanban, Smartsheet, and Microsoft Project.

What brands does Penske Media own?

Variety, Rolling Stone, The Hollywood Reporter, Billboard, WWD, SHE Media, Robb Report, Deadline, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Dirt, Gold Derby, Spy.com, plus events including SXSW, LA3C, and Life is Beautiful.