Global lubricants manufacturer serving automotive, industrial, and motorsport sectors
PETRONAS Lubricants International manufactures and distributes specialty lubricants across 100+ markets, with operations spanning North America, South America, Europe, and Asia. The tech stack is enterprise-standard (SAP, Salesforce, Oracle, Power BI) but heavily manual-dependent (Excel, PowerPoint), and hiring shows acute supply-chain friction: 7 sales roles, 2 logistics, 2 HR, but persistent pain points around delivery inconsistencies, freight costs, KPI tracking, and finished-goods replenishment suggest the organization is scaling faster than its operational backbone.
PLI is the lubricants manufacturing and marketing division of PETRONAS, Malaysia's state-backed energy group, founded in 2008 and headquartered in Kuala Lumpur. The company produces automotive, industrial, and specialty fluids—including custom-engineered lubricants for the Mercedes-AMG PETRONAS Formula One Team—and sells into automotive OEM, aftermarket, industrial, and agricultural channels across more than 100 countries. With offices in Turin, Belo Horizonte, Beijing, and Chicago alongside regional hubs, PLI operates a global manufacturing and distribution network. Current initiatives include geographic expansion (B-line launch in North America), sales-incentive restructuring, and supply-chain optimization (S&OP, finished-goods planning, logistics KPI visibility).
SAP, Salesforce, Oracle, Power BI, Microsoft Office (Excel, Word, PowerPoint), Teams, SharePoint, OneDrive. Also uses TOTVS (ERP) and PLC systems for manufacturing operations.
Delivery inconsistencies, finished-goods replenishment delays, logistics KPI tracking gaps, freight cost reduction, and channel effectiveness in agricultural sector expansion. Current priority projects include supply-chain optimization, sales incentive restructuring, and B-line North America launch.
Other companies in the same industry, closest in size