PreIPO and private market investment platform for Indian retail and institutional investors
Planify Capital operates a marketplace connecting investors to unlisted securities—PreIPO shares, SME stakes, startup equity, and secondary placements across India's private market. The company's tech stack is traditional enterprise Java (Spring, Hibernate, Jakarta EE) paired with Salesforce and HubSpot for investor relationship management, reflecting a finance-and-sales-driven organization. Hiring is heavily skewed toward finance and sales roles (20 of 24 open positions), with minimal engineering capacity—a structure typical of transaction-facilitation platforms that prioritize deal flow and investor relations over product velocity.
Planify Capital, founded in 2017 and based in Gurugram, operates India's largest platform for direct access to unlisted securities. The marketplace hosts over 600 investment opportunities spanning PreIPO companies, SMEs, startups, and unicorns. The platform has attracted over 95,000 sign-ups across investors, partners, and founders, with 14,000+ accredited investors—including angel investors, family offices, corporates, and VCs—having completed transactions. Planify has facilitated over ₹500 crore in transactions and over 34 successful exits. The company sells to both retail accredited investors and institutional buyers seeking exposure to India's private market.
Java, Spring, PostgreSQL, Hibernate, and Jakarta EE for the core platform. Salesforce and HubSpot manage investor relationships. Marketing and analytics rely on Google Analytics, SEMrush, and Ahrefs.
Over 600 unlisted opportunities across PreIPO, SME, startup, and unicorn categories, with 20+ startup stocks available via ESOP programs.
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