Judicial asset purchasing platform with automated precatório trading
PJUS is Brazil's largest judicial asset buyer, specializing in precatório (court-ordered payment) advances for creditors. The company is reshaping its go-to-market motion: active hiring in marketing (5 open roles) and projects centered on CRM strategy, multichannel customer journeys, and lead qualification signal a shift from relationship-driven sales toward scalable, segmented campaigns. The stack is sales-and-marketing-heavy (Salesforce, HubSpot, RD Station, Power BI) with no engineering layer visible, reflecting a fintech business built on partnerships and process execution rather than bespoke software.
PJUS buys judicial credits and precatórios (federal, state, and municipal) from creditors who need immediate cash rather than waiting for court-ordered payments. Founded in 2013 in Belo Horizonte and operating as a partnership, the company launched US, an automated precatório trading platform that completes transactions in under 24 hours. PJUS operates across labor law claims, court judgments, and other judicial assets, serving creditors ranging from individuals to businesses. The company operates entirely in Brazil with a 201–500-person team and maintains close partnerships with XP Asset for distribution and capital.
Salesforce, HubSpot, Salesforce Marketing Cloud, RD Station, Power BI, SQL, WhatsApp API, LinkedIn, Instagram, Meta, YouTube, and TikTok for sales, marketing, and analytics.
End-to-end CRM strategy, multichannel customer journey design, campaign segmentation, and lead qualification workflows to scale sales operations.
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